Communication Tips, part 4

I was having my HVAC unit replaced and 2 guys showed up at my house. They spoke pretty good English, but not 100%. They went up on the roof, and after about 20 minutes one of them came back down stairs and knocked on my door. I answered it and he said "are you alone." Well sort of, maybe. . ."no, I mean nobody is here in the house?" We'll I've kinda got someone coming over in a few minutes. "but right now – no one else here?" Sort of. . .what do you want.

"We turn electricity off. Nobody going to come by and flip the switch turn it back on. Ahhh, we get electrocuted!" Whew! No one else will do that. I understand where you're going with it, but don't.

This week we're talking about communication tips. And while I've mentioned that you shouldn't overload people with too much information, my tip for today is to make sure you give them enough information. Ask yourself what is the main point in the communications that you want people to walk away with, and then make that point. Marketers say you should have people only do one thing – have one message in each marketing piece. Don't tell them about 6 products to buy, tell them about one. New comedians tend to give too much information in the set up, which makes people confused and bored. But don't give them too little or they won't get it. This goes for non-comedians too.

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That's it for today. Take care and enjoy your journey.