Ep 101: Financial Advisors As Adherence Partners To Deliver Advice That Actually Sticks with Moira Somers
Financial Advisor Success
English - December 04, 2018 12:00 - 1 hour - 87.1 MB - ★★★★★ - 653 ratingsBusiness News News Business Investing investing business finance money entrepreneurship marketing earlyretirement realestate budgets financialindependence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
My guest today comes from a different background than my usual guests, and she’s here to answer the fundamental question of why clients sometimes don’t take the advice we give them. Dr. Moira Somers is a clinical neuropsychologist who studies the complexities of how hard it is for people to change their behaviors, especially when it comes to money. Moira has applied her financial psychology expertise not just to consumers themselves, but also to teaching advisors how to better deliver advice in a way that actually sticks.
In this episode, we discuss how patient compliance research from the medical field is being applied to help clients better adhere to financial advice, as well as how to assess whether someone is truly ready to apply what an advisor suggests. Listen in to learn why it’s unrealistic to expect even good-intentioned clients to always follow through on advice, why it’s important to measure client adherence, and specific steps advisors can take to improve the way they deliver advice in order to significantly increase the likelihood that it will be followed.
For show notes and more visit: https://www.kitces.com/101
My guest today comes from a different background than my usual guests, and she’s here to answer the fundamental question of why clients sometimes don’t take the advice we give them. Dr. Moira Somers is a clinical neuropsychologist who studies the complexities of how hard it is for people to change their behaviors, especially when it comes to money. Moira has applied her financial psychology expertise not just to consumers themselves, but also to teaching advisors how to better deliver advice in a way that actually sticks.
In this episode, we discuss how patient compliance research from the medical field is being applied to help clients better adhere to financial advice, as well as how to assess whether someone is truly ready to apply what an advisor suggests. Listen in to learn why it’s unrealistic to expect even good-intentioned clients to always follow through on advice, why it’s important to measure client adherence, and specific steps advisors can take to improve the way they deliver advice in order to significantly increase the likelihood that it will be followed.
For show notes and more visit: https://www.kitces.com/101