There's a quote about trust from Zig Ziglar who said "if people like you, they will listen to you. If they trust you, they will do business with you."


And as business owners, we're often told we should be building our 'know', 'like', and 'trust' factors. So how do we go about this? What are some practical ways to boost trust? That's what today's episode focuses on - 6 effective ways you can build trust through your copy.