Nudge

Coffee with Leaders - Episode 5

Coffee with Leaders - Episode 4

Coffee with Leaders - Episode 3

Coffee with Leaders - Episode 2

Coffee with Leaders - Episode 1

Episode 05: Retail Prophet - Doug Stephens

Consumers are increasingly turning to mobile to conduct research, price compare, and purchase products. According to Forrester, over one-third of total U.S. retail sales are influenced by a mobile device during the buying process. As e-commerce continues to grow, will consumers still have an appetite for in-store experiences? Moving forward, how can physical stores coexist with digital stores? To answer these questions, we took a glimpse into the future with The Retail Prophet, Doug Stephe...

Episode 04: Golf Town - Sue Gilpin

If you visited a Golf Town store just 12 months ago – you would have seen a very different company than the innovative brand which stands before you today. Making the decision to buy back its namesake from its US counterpart, Golfsmith, was just the first step on its transformative journey to re-establish itself as a premier, stand-alone Canadian golf retailer. And this year has been one for the books. While many retailers are facing declining foot-traffic, decreasing sales and store closu...

Episode 03: The Future of Retail - Ron Tite

If you look at retail today, you’ll see an industry that’s on the verge of disruption. With headlines from Bloomberg such as “America’s ‘Retail Apocalypse’ Is Really Just Beginning”, it seems the future for brick-and-mortar retailers is grim. Boutiques, department stores, and even entire malls are shutting down, while e-commerce and the digital landscape are continuing to gain momentum. What we’ve discovered is that perhaps, retail is not dying, but is instead going through massive transfo...

Episode 02: Nando's - Krista McLay

Around the world, Nando's has over 1,200 restaurants and an employee base of 45,000 people who are proud to be part of the Nando’s family.  We sat down with Krista McLay, Manager of Brand Communications Strategy at Nando’s Canada, to talk about marketing strategy, what makes campaigns successful, and the keys to engaging restaurant staff in activating those campaigns. We quickly discovered that their saying, “behind most things at Nando’s is an extraordinary story”, holds true - especial...

Episode 01: Freshii - Melissa Gallagher

Freshii, a Canadian-based ‘health casual’ restaurant chain, was founded in 2005 with the simple mission of making it convenient for people to eat healthy food. Today, they’re bringing that mission to life across the globe, with over 300 locations in over 20 countries. We had a chance to speak with Melissa Gallagher, their VP of Marketing, about how they have built a consistent brand and guest experience while going through explosive growth. How quickly have they grown? To put it in persp...

Episode 00: Introducing Field Trip

We're very excited to introduce Field Trip, brought to you by Nudge Rewards. Here's a sneak-peek at what our series will cover. Across retail, foodservice, and hospitality, one thing is consistent: there a large number of employees working in the field. These employees are the ones actually on the ground, working with and interacting with customers on a day-to-day basis. How are you engaging, motivating, and inspiring these employees to act on behalf of your brand?  Over the next five w...