Koni Scavella: Becoming the Difference-Maker, Reverse engineering her success & Niching profitably
Field Guide To Awesome
English - April 12, 2022 09:00 - 24 minutes - 22.5 MB - ★★★★★ - 64 ratingsEntrepreneurship Business Society & Culture Places & Travel entrepreneur mindset entrepreneurship business impostor syndrome trina serrecchia field guide to awesome Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It can be easy to take "success" for granted - that is...until your process stops working. That's why we are talking with Koni Scavella about how she got her "Ah-ha" from experiencing failure after a string of successes.
Listen in to hear about:Becoming the difference-makerCuriosity & The Beginner's MindHow she discovered her pattern of success when entering new businessesShedding layers of imposter syndrome and taking imperfect actionHer "Ah-Ha" experiencing failure after a string of successesThe importance of surrounding yourself with amazing peopleNiching "golden nuggets"And so much more!Learn more about Koni:Community: http://TheIconicEntrepreneur.comWorkshops: http://The7FigureWorkshop.comBooks: http://KoniScavella.com/SOARThe SOAR Quiz: http://KoniScavella.com/quizWebsite: http://KoniScavella.comFacebook: https://Facebook.com/KoniScavellaLinked In: https://Linkedin.com/in/KoniSInstagram: https://Instagram.com/KoniScavellaYouTube: https://YouTube.com/KoniScavellaTV
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TRANSCRIPT
[00:00:00]
[00:00:56] Trina:
[00:00:56] Intro[00:00:56] Trina: welcome back to the field guide to awesome folks. In my last episode. [00:01:00] I spoke with Lauren Hughes about radical self-acceptance. What she thought was a weakness and how it became her superpower. These are seven figure secrets people. So if you missed it, make sure to go back and check it out.
But don't go yet, folks. My next guest is Koni Scavella . Koni is a speaker, author and business and strategic advisor. For CEOs and entrepreneurs seeking a quantum leap in their lives and business simultaneously.
An entrepreneur for 17 years with degrees in theology and physics. She has worked with new startups, fortune five hundreds and Inc 500 companies in healthcare, real estate. Education sports, finance, oil and gas, retail ministry hospitality. Entertainment. And Connie, and I will be talking about becoming the difference maker reverse engineering, her success and niching [00:02:00] profitably. It can be so easy to take success for granted. - That is until your process stops working. That's why we're talking today with Koni Scavella about how she got her aha from experiencing failure after a string of successes.
Join me in welcoming Koni. Scavella. .
[00:02:21] Interview Start[00:02:21] 1 Koni Scavella: Becoming the Difference-Maker, Reverse engineering her success and Niching profitably[00:02:21] Trina: Hi Koni. Thank you so much for joining me today.
[00:02:24] Koni: Oh, it is my pleasure. I'm so happy to be here.
[00:02:28] Trina: I'm thrilled to have you now, Koni, would you share with my audience a little bit? I introduced you before we started. But would you tell us a little story about like where you started to, where you are now?
[00:02:42] Koni: Absolutely. So my journey started far, far, far away in a land called Germany. And so actually that's where I'm from my mother's German Austrian. My father is Italian, Puerto Rican, and I come out like this. So, [00:03:00] it was perfect. I had a wonderful childhood. Bucollic beginnings. And then it all came to a screeching halt when we came to America. And the reason I bring this up is, you know, I don't want to go back to the, you know, the cradle days, but it's important because when I came to America, that's when everything changed.
[00:03:18] Trina: How old were you when you came to America?
[00:03:23] Koni: That's going to be another point. I'm a little challenged by that. Believe it or not still is because I had a near-death experience, which I lost a lot of memory, a lot of concepts of time. So I have no concept of time. And so people would say, well, how old were you then? And what were you doing in 1990? And where were you there? And I have zero ability to gauge that to a timeframe. But I would say somewhere around nine or 10 or something like that. And, but it was so different. Right. And when I came to America, I had [00:04:00] no idea that I was different. In Europe everything looked the same. There was no biases.
It wasn't about how much money do you have? Where do you come from? You know, who were your parents? We didn't have any of that. And if we did, my mother did a great job of not letting us know. So when we came to America, I was completely different. Right. I looked different. In the suburbs we lived in, everybody was blonde, blue eyes, thin lipped and, and little tiny little people.
And here I am, five, nine, you know, dark hair, thick eyebrows, full lips of, and really long thick hair. And I was completely an outcast. And of course I sounded funny because I still had an accent. So you know how kids are very cruel growing up before there was a name for it, there was bullying. And so I was.
The tail end of that, the harsh end of that. And [00:05:00] it was really hard. And then I finally kept coming to my mom. I mean, the beat ups were terrible. And I said, you know, we gotta do something here to stop this. And so I was tutored how to speak English without an accent. I speak five languages, but then my mother did something brilliant and she said, Koni, you're always going to be different.
And your difference is the differenceMaker.. And so that was my rock. That's what I leaned on. And that was sort of my own name. I call him an auto responder. I'd always play that automatically. If somebody said something to me and that became a theme for me. And so going into school, I was different.
I started studying, okay, well, who are the different people and how do you not have disharmony by being different? How do you have to blend in? So very early age, I became a student of human behavior. And so I realized [00:06:00] to be popular means you're safe. So we thought, okay, I'll be popular. So it became popular.
And that lasted for a while. It's like imposter syndrome in high school.
[00:06:11] Trina: Yes. Yes.
[00:06:12] Koni: Right. And so I morphed, but I was miserable. And so then I was walking down the streets of Seattle. And I got discovered by an agent and started modeling and they said, well, you're not the "look". You don't look, you know, like an American model, we'll have to send you to Europe.
And that was music to my ears and off I went. So all of a sudden the thing that people would make fun of me and laugh and point and jeer was the thing that made me millions of dollars before I could get a driver's license. And so that completely changed me and it solidified. What my mother said, right.
My difference is going to be the difference maker. And so that's how it started. And then I went into multiple careers. It seems like all of them started with [00:07:00] M. So I went from modeling. I went into medicine and to the field of medicine, again, completely out of my element became the fastest rising youngest, female, and the third largest $200 billion pharmaceutical company.
And I did it how all off of launching, I became an expert and I created a new way. That was my way to launch new drugs.. And so, that was the thing, you know, back in the day. So that became my thing. I went from there. I went into the money field, finance mortgage companies. I did it different. I didn't know what I was doing.
Again. I go into everything cold what's going on, locked myself in my house for three months and tried to figure out the internet. And so I became one of the largest mortgage companies in the country in 13 states. Of course I thought, well, what do I do next has to start with an "M" so, I thought, well, I haven't done motor sports.
And so I [00:08:00] started a professional racing company.. And so we raced all over the country and I wore every hat but the helmet and then I went into studying the mind and that's where I really kind of came full circle and started looking at what changes people, what makes people Excel and what makes people fail.
And I looked at, is there a syntax of failure and a syntax of success that we could follow? Is there a formula for that? And I spent 12 years looking into that and doing that and I realized, oh, this is what I did. Has it right. Trying to fit in. I studied human behavior and then I realized I've spent 12 years studying predictable human behavior.
And how do you perform in different environments to get the maximum success out of that? And so I'm out of "M's". I suppose now I take people from six figures to seven figures in a year. So I help people become millionaires in a year.
[00:08:56] Trina: There you go.
[00:08:57] Koni: But I think I have to stop here because I can't [00:09:00] find any more M's that I could complete, but that's the whole journey.
And each one of those was a piece, right. A piece to a puzzle. And every single time I had a pattern and I would go into something completely new, I'd be the outcast. I'd still always be made. Fun of people would bet against me in one place, they had a football pool bet. One of those, you know, things where you pick a square.
[00:09:24] Trina: Yeah.
[00:09:25] Koni: I didn't know this until about four months in that they all picked a square. Like what month and day would I quit and leave? Because of the harassment. So, you know, you just, you deal with what you deal with. But I think once I realized my difference was the difference maker I was unbreakable.
[00:09:46] Trina: Such an incredible story. And before people, listeners, before you think, oh, I can't identify with this story because it sounds like she started with success right away. You [00:10:00] didn't, you started off with bullying. You started off with being the underdog and trying to figure things out. But very early on, it sounds like you were quite fortunate with your mother who says your strength is the thing that is stumbling you right now.
And that is you are a difference maker. You are a change maker, you're a difference maker. You're different and that is your strength. And it's so exciting to see how you, you pick that up and ran with it. With each new business that you got into you pretty much just picked an M field and said, I'm a do that.
[00:10:47] Koni: Yeah.
[00:10:48] Trina: I would do that and figure it the heck out. So let me ask you this. You experienced quote unquote imposter [00:11:00] syndrome. When you were a kid, how did you find, or did you find that similar things kept coming up for you in each new level of business that you went into?
[00:11:13] Koni: Oh, you know, it's so funny, you think? Okay, well I've mastered it. I got, I got success at this level and it's just going to continue. And it doesn't, it is that onion, right. I just peel that layer and now, oh no, I'm starting a new layer, right? It's like picking at a wound, right? Sure. It has a scab on it.
It's sealed up and then you pick at it now it's totally exposed again. And every new place I went. It's almost like I just needed to keep shedding layers and layers and layers like a snake, every new place I went, imposter syndrome came up and for me, I have a short attention span. Right. I, I love the challenge.
I have most entrepreneurs are like this, right? Where we [00:12:00] have ideas, we're visionaries and we want to create and then now you take over, right? I'm not going to go create something new. Most of us are designed that way and I'm no different, but each time I want to go into something new, I realize, I don't know anything about this.
So, I would have to study, I have a researcher's brain, I'd study everything, trying to figure things out. That was my. One of my I guess superhero qualities, I was just a constant researcher. And so then I'd figure it out. And then I do it now. I never figured it out well or perfectly, or like anybody else.
[00:12:38] Trina: So, let me interrupt for a second, because there's so much in there. You overcame perfectionism, you weren't trying to do everything perfectly. You were an action taker, you were curious and you saw something that caught your attention. And I'm going to figure out how to [00:13:00] do that. Is, is this viable?
Let me figure it out. It's like, oh, this is doable from the little that I know about it so far. And then you take, start taking steps. You take the steps that you are that you understand that. And each step you take you understand more and you can take the next step.
[00:13:21] Koni: Exactly. You did such a great job of unpacking that like you exactly. And so what, what I finally realized, and honestly it took me until the last three years after some huge failures I suppose we'll get to those too.
[00:13:37] Trina: Oh, yes.
[00:13:38] Koni: so after some huge failures, I'm like, what is going on? Why am I failing more massively now than I ever have?
And why did I not fail before? And so what I started doing is exactly like what you said, I had to reverse engineer, what was I doing? Right. And in different areas in [00:14:00] different environments. And then how do I repeat that success? And I, and I look at it from all avenues, right? From the way I am internally to the way I am externally.
But most important of all is my mind, my consciousness, how am I thinking, how am I believing then? How am I feeling? And how am I acting? And those are the key things that have to happen, right? What is that first thought? And that first thought is that first thought, the second, my eyes open, what is that?
Right. And for me, somebody told me about Napoleon hill long time ago. Now I remember this year because. It was just so pivotal and it was 1989 and I saw it and I got the book in an audio tape to go with it. That's just telling you how old it is. And I did it and I followed all the chapters and I was absolutely addicted to the mastermind principle and [00:15:00] surrounding myself with amazing people.
Now, if I didn't have him physically, I made them up in my head and that's exactly what the principal talks about. And so I had amazing success again. So I took little things like that and where I had amazing success, I'd hang on to it. The things that led to repeated slide backs or falls, then I'd figure out, okay, where was the, where was the gap?
And now I analyze it and then I either let it go or fix it, but I never really got stuck on something. And think this is important for people to understand, especially as things are changing so fast right now, right? You're looking at Moore's laws, the advance of technology, things are going faster than we can keep up with.
And that's another thing that ignites imposter syndrome. Like I was just barely keeping up, but now it's going twice as fast. Right. You have to look at what can you do and what can't you do? Part [00:16:00] of that comes down to really knowing yourself. Intimacy is key with, with business and with clients these days with too much technology, but also self intimacy and self integrity and honesty.
Like I can't do that or that's not my thing and just admit it and move on. And that is, is one of the keys which we can talk about later, as far as what I would call singularity. I am really good at a very few number of things. I strive for excellence in it. I don't care about perfection because I believe we're all perfect with everything.
We know, every experience we had. We're perfect, but I still want excellence and I still want to be iconic and preeminent. And so I'll strive for that. But I can only do that in certain places and the rest, forget it, cooking, forget it, cleaning, forget it. You know, doing my books for get it right. So you have to be honest.
[00:16:59] Trina: That's when you [00:17:00] hire
[00:17:00] Koni: a team.
Yes, exactly. And say, what can you do? And what can you not do? And you know, in, in the coaching consulting environments, the same thing you want to know who is that exact audience for you? Right. I can show anybody how to make a million dollar business. But who do I really, really work best with. Right. And once I narrow that down, realizing that audience is so tiny, that's when everything grew.
[00:17:29] Trina: Yeah. Narrowing your niche so you can speak directly to them. Like you're speaking to one person.
[00:17:40] Koni: Yes. Yeah, absolutely. And you know, it's such a big, like stumbling block for people that like, oh, I can't find my niche. I run into coaches two, three years down the road. They're not going to, I'm still working on my niche. I almost have it. You know, and then six months later they're bored with it and they're going down another [00:18:00] rabbit trail.
But what I want to tell people is stop looking at the market and start looking at the problem. Right. Niche, the problem, not the market. Right. And you know, that niche is not that 35 year old woman with a Volvo and the white picket fence who lives in the suburbs of Pennsylvania with two kids, one in college.
That's not it. It is what is that problem? What is that earth shattering thing that they can't sleep. They don't want anyone to know that that bothers them, that they're covering up. But gosh, if you could, if you could fix it, if you could find this, you could give them a way I'd give you anything. And when you can find that niche, it's golden.
[00:18:47] Trina: it is golden. Oh, speak to the problem. Speak to the problem.
[00:18:54] Koni: Absolutely.
[00:18:56] Trina: Koni, thank you so much for such a [00:19:00] long, beautiful conversation. What do you have exciting coming up in the next 12, 24 months?
All excited about
[00:19:09] Koni: oh, I, I am so excited all the time. So a couple of things. And so because I believe so much in people being their unique self every oh, about every two months I teach a free workshop called the celebrity factor where you actually take yourself and up your celebrity factor, not the influencer side of things.
That is not at all what we're talking about, but we're talking about being iconic thinking of those, you know, the Audrey Hepburn's and the, the classic black and white. Looks, you know, even the Jackie Kennedy-esk type of things that you see and they have such longevity and, and there are classics and you
[00:19:57] Trina: The difference between style and [00:20:00] beds
[00:20:00] Koni: yes, yes.
And the Coco Chanel. Right. So that aspect of it, where, you know, you can say something and everybody almost gets that same picture. And to boost that because that's how your business stays, right? Otherwise you are a fad and you're just hopping from platform to platform. And so it's important to be independent of the market and the platforms, but to be your own icon.
So, I do that five, six times a year, and then I do have a new book coming out. I've written two so far soar and the power of her wish. And then the new book is called beyond mindset. And it's really. About a lot of these principles that we talked about, how do you go beyond not the fixed and the growth mindset and your positive or your negative.
It's about really elevating your whole consciousness and into whole different field where the miraculous happens all the time. And when you have that level and [00:21:00] you elevate your mind, your business will skyrocket as well. So that,
[00:21:04] Trina: brilliant. And listeners, those links will be in the show notes,
[00:21:08] Koni: yes.
[00:21:11] Trina: Koni, It has been an absolute pleasure and honor talking with you today.
[00:21:15] Koni: Thank you so much for the invitation My pleasure.
[00:21:18] Interview End[00:21:18] Trina: we'll be talking again with Koni Scarvella, a few episodes from this one about how she recovered from a major emotional and financial setback. Dealt with betrayal and never lost the conviction that she would make a million dollars in a year. Make sure to follow this podcast. So you don't miss out.
Next week, I'll be talking with Sarah Stokes and award-winning strategist who scaled successful businesses to multiple millions. She's just founded the aligned business collective. A new place for B2B business owners to find their ideal clients and grow.
High powered visionary leaders with track records of success, tend to continue [00:22:00] creating success.
But often that proven strategy of success creation becomes a survival pattern that keeps you stuck in overwork and overwhelm. When you are ready to level up in a more satisfying and profitable way, it's time to go deeper into the common denominator in all of your endeavors. And that common denominator is you.
That's why I'm talking with visionary, Sarah Stokes of the juicy Goodlife. About her journey from her career as a TV news, anchor to her current level of entrepreneurial success. It's going to be a fantastic episode. So tune in next week, folks, you won't want to miss it.
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