Episode 148: 3 reasons why people aren't buying your course

You’ve created a course but no one’s buying it. What’s happening? In this solo episode, we’re going to talk about the 3 reasons why people aren’t buying your course. Learn how you can make your product sell and carve out a space in the digital world. 

1st Reason: It’s too much, too soon, and too big.
2nd Reason: No outcome.
3rd Reason: No strategy, no audience, and no follow-up.

 

“If you have an idea in your mind to build a course and it has 8 weeks or 8 modules and you’re going to take them through a full transformation, you’re going to have a hard time selling that because people need to have a bite-sized opportunity to see the wins.”

 

“If you don’t have a mini-course, you should - because that’s going to build that know, like, and trust and it comes at an earlier stage in the customer journey with you.”

 

“If you’re not showing up consistently except when you have to tell people you have something that they can purchase or they can opt into, you don’t have an audience. You need to talk about the passion behind the outcome that you wish to deliver consistently.”