Assunta Crux is the founder of fineyellow, the fashion online shop you need to go to! They only offer sustainable and fair brands' products. They open sustainable fashion up to a broader group of people and contribute to a cleaner planet Earth! Assunta founded fineyellow in 2018 and is leading her growing team since then. Prior to that she worked in innovative and growth-driven tech companies Rocket Internet and Google, where she gained diverse expertise in scaling and building online business and e-commerce.