How Can F1 Market to Women the Right Way? Brand Expert Allie Wheeland Weighs In

Females in Motorsport

English - November 13, 2023 05:00 - 41 minutes - 36.5 MB - ★★★★★ - 1 rating
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Previous Episode: Manvi's First Race as a Content Creator: F1 Academy Austin 2023

Next Episode: Let's Talk About It | Part 4: F1 Academy

It's often said that F1 does not know what to do with its new female fanbase. In this episode, I chat with Allie Wheeland, producer at Racing Forces Media, brand expert, and a serial race attendee, on how F1 can meaningfully engage with women before it's too late.

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