Tribe Skincare's Founder Kayla Houlihan shares her winning Instagram growth strategy that you can implement today (Part 1)

This is Kayla Houlihan for Female Startup Club

Hi hello!!! It’s Doone here, your host and hype girl popping into your ears from Sydney Australia. If you’re new to the show - welcome - every week I’m chatting with some of the world’s most successful female founders to understand how they’ve built their business to 7 figures in annual recurring rev and above; what’s working and what’s not working. We also love to talk about the money piece and we LOVE to dig into the challenges and find the insights that come from going through those hard times.

Today on the podcast, we’re learning from Kayla Houlihan and we had the best chat about her company, Tribe Skincare. And Kayla also shares specifics around what she’s doing differently as she launches a sister company to Tribe. We dive into the blueprint for a successful Afterpay sales day and how they approach sales overall as a company, why she did switched off all her digital ad spend and the result of doing that, and a clever engagement idea for Instagram that you can launch today.

Kayla also shared her biggest money mistake since starting the business, going right back to the early days when trademarking (what became) Tribe Skincare wasn't top of the priorities list. Receiving a cease & desist ended up being super costly, and a big money mistake. In hindsight, it would have been a lot cheaper to just pay to trademark the brand over completely changing everything. Keep your eyes peeled on our Instagram for a post diving a little more into trademarking options later this week!

LINKS WE MENTION:

Kayla's Instagram

Tribe Skincare's Instagram

LADY-BRAINS Podcast

Lady Startup Stories Podcast

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