The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith

Female Startup Club

English - April 22, 2021 11:00 - 1 hour - ★★★★★ - 161 ratings
Entrepreneurship Business Careers female founder entrepreneur small business owner women business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Will Smith backed this DTC dog food startup, here’s why. With Jinx Co-Founder Terri Rockovich

Next Episode: Fishwife is making tinned fish sexy, here’s how Founder Becca Millstein is disrupting the industry with a distinguishable brand, premium product and unique storytelling

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.
After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.
We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.
LINKS WE MENTION:

Lil Bucks' Website
Lil Bucks' Instagram

Emily's LinkedIn

Emily's Instagram

Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Listener Research: [email protected]
Book: Building A StoryBrand by Donald Miller

Search Engine for Trends: Google Trends

Website: The Hatchery Chicago

Article: Healthyish – Lil Bucks

Podcast: NPR – How I Built This

Podcast: Tim Ferris Show by Tim Ferris
Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.

After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.

We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.

LINKS WE MENTION:

Lil Bucks' Website

Lil Bucks' Instagram

Emily's LinkedIn

Emily's Instagram

Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Listener Research: [email protected]

Book: Building A StoryBrand by Donald Miller

Search Engine for Trends: Google Trends

Website: The Hatchery Chicago

Article: Healthyish – Lil Bucks

Podcast: NPR – How I Built This

Podcast: Tim Ferris Show by Tim Ferris

Learn more about your ad choices. Visit megaphone.fm/adchoices