Did you know chewing gum has plastic in it and it’s the world’s second most common form of litter? Zabrina Ziegler on how to build a sustainable startup and True Gum’s mission to educate and create impact.

Female Startup Club

English - April 27, 2020 09:00 - 58 minutes - ★★★★★ - 161 ratings
Entrepreneurship Business Careers female founder entrepreneur small business owner women business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why you don't need to reinvent the wheel but you can reinvent the packaging, with Kaylin Marcotte founder of Jiggy Puzzles

Next Episode: How Sarah Lee & Christine Chang introduced the K-beauty phenom to the world through their cult brand Glow Recipe, and the one-step-at-a-time approach that lead them to profitability 3 months in

Welcome back to another episode of Female Startup Club. The flavour of the hour today is a nifty brand called True Gum that produces all natural, plastic free chewing gum out of Denmark. And yes I know exactly what you're thinking... And it is true. Chewing Gum has plastic in it and how gross is that. But the funny thing about this brand is that I actually spotted them in my favourite cafe in Geneva and bought a pack, loved it, searched it on IG and became an instant fangirl. They've got such a beautiful and educational Instagram which is where I learnt that chewing gum has plastic in it and after I googled the brand I was happy to see there's a female founder in the mix, and alas that's my intro to the brand. I got in touch on Instagram and the rest is history.

To put things into perspective, True Gum is now stocked in thousands of supermarkets around Europe and the world, and is producing up to 500 kilos of chewing gum each day in their own factory.

TOPICS COVERED:

Zabrina’s life before working on True GumThe True Gum origin storyHow they reached their first customersInvesting and partnering with another Startup to grow your productThe struggles of switching from kitchen production to a factory manufacturerThe importance of having the right packagingHow to sell your product in a large retail store, merchandising and POS Reaching online customersHow having the right investors can help your product developmentEducating customers on the right choices for being sustainable and making the way in big supermarketsTrue Gum: Focusing on being plastic-freeHow Covid-19 has impacted the productPlastic waste and how it affects our environmentThe True Gum marketing strategy: Being organic and plastic freeZabrina’s advice on women who want to kick off a sustainable startupZabrina on winning the day and dealing with failure

LINKS WE MENTION:

True Gum

True Gum's Instagram

Zabrina’s email: [email protected]

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