Best of ‘22 - 6 quick questions with Rowena Bird, Founder of Lush (Part 2)

Today we are learning from Rowena Bird, Co-Founder of Lush Cosmetics. A business that started 27 years ago in Poole, the UK.

Since 1995, Lush has been a trailblazer in the cosmetics industry. From inventing bath bombs and creating new, innovative products to fighting animal testing and ethical campaigning, it’s come a long way since its humble beginnings. Lush’s journey is ongoing. And as it continues to grow and evolve in ways that keep breaking new ground in the cosmetics industry, it’s a journey that is so interesting to dig into.

In this episode we chat about the importance of hiring people smarter than you, building organic growth and word-of-mouth into the business, and what led LUSH to make the drastic decision to come off social media, as well as a golden tip when it comes to the financial side of things. 

When it gets to the people piece, Rowena shared some real wisdom. Talking about the people you’re building this with, the people you’re facing every day, it’s important to genuinely like and respect them. Not just for your sake, but for all parties involved. At the end of the day, if you’re not looking forward to talking to someone you might not be opening up to issues in the business. And that’s obviously an issue. In everything from your co-founders, to your investor relations and the people you hire, business continues to be all about relationships and people. 

I know you’re going to absolutely LOVE this episode.

LINKS WE MENTION:

Lush’s Website

Lush's Twitter

TED Website

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