Australia’s #1 SPF skincare brand (& reaching 6-figures in 4 weeks), with Naked Sundays founder Samantha Brett

This is Samantha Brett for Female Startup Club.

Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.

This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.

I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.

Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.

Let’s get straight into this episode, this is Samantha for Female Startup Club

**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.

LINKS WE MENTION:

Naked Sundays' Instagram

Samantha's Instagram

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