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6 Quick Questions with Dorian Morris, Founder o fUndefined (part 2)

Female Startup Club

English - March 31, 2022 11:00 - 11 minutes - 7.92 MB - ★★★★★ - 161 ratings
Entrepreneurship Business Careers female founder entrepreneur small business owner women business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dorian Morris is building her beauty empire, Undefined, through social impact; working with female & minority owned factories & thoughtful partners (part 1)
Next Episode: More than a billion dollars in sales! The original creator of bath bombs, Rowena Bird, shares the 27 year history in building Lush Cosmetics (part 1)

Today on the show we’re learning from Dorian Morris, the founder behind Undefined.

Undefined is on a mission to “undefine” and destigmatize plant-based solutions through an unapologetic, uncompromising, unfiltered approach. Dorian is focused on democratizing plant ingredients like adaptogens and infusing social impact in the process with a collection of plant-based skincare and wellness products.By tapping into purpose-driven, conscious capitalism, Undefined Beauty seeks to celebrate the beauty of choice over conformation.

In this episode we’re chatting through her blueprint in building this business, how she moved from CBD to adaptogens, and how she’s grown the brand by creating something that’s truly purpose driven and has a positive social impact in the world.

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