Female Founder World
172 episodes - English - Latest episode: 3 days ago - ★★★★★ - 84 ratingsJoin Jasmine and your Business Besties as we break down the gate kept world of business and entrepreneurship.
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Episodes
At 23-Years-Old She Started a Biz With Her Mom, Now It Sells One Product Every Minute: Rachael Wilde, tbh Skincare
April 22, 2024 09:38 - 30 minutes - 28 MBtbh skincare founder Rachel Wilde is on the Female Founder World podcast with Jasmine Garnsworthy! Coming from a medical background, Rachel had no desire to start her own business until she came across an insane opportunity to license a patented acne treatment and turn it into a brand. She jumped on the idea at 23-years-old back in 2019, and has since built one of the buzziest new beauty brands on the planet. Rach's the queen of building brand hype and backing it up with brilliant for...
When You Should Turn Down Investors: With Shaz and Kiks
April 15, 2024 10:22 - 24 minutes - 454 MB VideoShaz and Kiks founders Shaz Rajashekar and Kiku Chaudhuri are on the Female Founder World podcast with Jasmine Garnsworthy! Would you start a business with your sister? Shaz Rajashekar and Kiku Chaudhuri did—and today their haircare brand has hit some pretty impressive milestones. They’re sold at Sephora, have won some impressive awards, and have been featured in Vogue and Forbes. They’ve been building this haircare business since 2018, when their parents returned from a trip to India wi...
Sephora Accepted This Beauty Brand Before They Launched
April 08, 2024 11:00 - 30 minutes - 27.5 MBBread founder Maeva Heim is on the Female Founder World podcast with Jasmine Garnsworthy! Maeva Heim grew an impressive career in corporate beauty when she grew sick of working with brands that weren’t speaking to women that looked like her. She didn’t know what the product would be, but she knew exactly who she wanted to target and where she would reach them: Sephora. With this goal in mind, her brand Bread was accepted by the retailer before she even launched. Listen to the inter...
She Spent $20k to Start An Underwear Brand. Now She's Sold $8 Million: Sandy Ronalds, Nat'V Basics
April 01, 2024 11:01 - 22 minutes - 20.5 MBNat'V Basics founder Sandy Ronalds is on the Female Founder World podcast with Jasmine Garnsworthy! After being disappointed at her options to find underwear that was both good for her and for the planet, Sandy Ronalds had the idea to create the brand she wished existed, Nat’V Basics. Now, only a few years later Sandy has grown from a solo-preneur working out of her parents’ spare bedroom to a team of six, sold over $8M worth of product and still owns 100% of her business. Listen t...
Her Customers Invested $4.5 Million and Co-Own Her Business: CurlMix Founder Kim Lewis
March 25, 2024 11:04 - 30 minutes - 203 MB VideoCurlMix founder Kim Lewis is on the Female Founder World podcast with Jasmine Garnsworthy! Kim Lewis is the CEO and co-founder of CurlMix, the award-winning hair care brand with a really smart tag line: master your curls in 21 days. Kim's landed SO much press—her brand has been featured everywhere from Forbes and Entrepreneur Mag to Refinery 21 and Vanity Fair, and a lot of this she actually managed to secure without the help of a publicist (she tells us how in the interview!). The bus...
From Her Parents' Garage to Seven Figures Selling Chic Lunch Boxes: Ali Kaminetsky, Modern Picnic
March 18, 2024 16:28 - 33 minutes - 59.8 MB VideoAli Kaminetsky, the founder of Modern Picnic, is on the Female Founder World podcast with Jasmine Garnsworthy! Ali created a brand around chic, super useful lunchcases and insulated bags for the busy girlies. Since launching at 22 years old in 2018, Ali has sold over 40,000 units and has done $6M+ in revenue. In this episode of Female Founder World, Ali covers how she built the biz from shipping out of her parent's basement to where she is today, how they got early traction and press,...
Overcoming Crippling Imposter Syndrome to Bootstrap the Next Big Beauty Brand: Glosshood's Sienna Brown
March 11, 2024 12:49 - 38 minutes - 35.6 MBSienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy! Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program. In this episode of Female Founder World, we're covering a lot of really g...
She Sold Her Car to Start a Pet Business, Then Landed a HUGE Break: Kristyn Rose Berland, Founder of CrateAway
March 04, 2024 12:16 - 44 minutes - 40.7 MBKristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy! Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, create...
Everyone Said Her Idea Was Impossible, Then She Built An 80,000-Person Waitlist: Samantha Brett, Naked Sundays
February 26, 2024 23:15 - 35 minutes - 32.9 MBSamantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear. Her brand, Naked Sundays, has executed so well on that idea–it's grown...
The Story Behind Briogeo’s 9-Figure Founder
February 19, 2024 13:00 - 32 minutes - 38 MBNancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy! Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction. After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella. tbh it's rare to find someone ...
Gretta Van Riel’s Audience First, Product Second Framework For Success
February 12, 2024 16:36 - 51 minutes - 46.8 MBGretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue! Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did i...
Madi Stefanis Started Selling Film Cameras to Gen Z—Within 18 Months She Made $3.6 Million
February 06, 2024 02:32 - 38 minutes - 35.1 MBMadison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in r...
She Built a 10,000-Person Waitlist Using This Organic Strategy with Experiment Cofounder Lisa Guerrera
December 29, 2023 06:12 - 32 minutes - 73 MB VideoLisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn. Links Jo...
How Ami Colé‘s Founder Is Rewriting the Marketing Playbook
December 13, 2023 01:05 - 48 minutes - 44.3 MBIt’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach. Links Join the group chat: https://app.gen...
Business Bestie Diary: 13 Months In And Finally Taking a Salary
December 06, 2023 12:15 - 31 minutes - 28.8 MBElle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up. In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. Links Get a ticket to our ...
How Gentle Habits Hit 7-Figures With Indie Retail Stockists
December 05, 2023 16:11 - 36 minutes - 33.4 MBSophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle. Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie give...
She Started an 8-Figure Fashion Biz, Halfdays, at 23
November 27, 2023 16:38 - 37 minutes - 75.9 MB VideoAriana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue. Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and...
SoulCycle Founder Julie Rice on What She’s Doing Differently in Her Next Business
November 15, 2023 19:09 - 45 minutes - 149 MB VideoJulie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder. In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a s...
This Brand-Building Genius Sold Her Razor Brand, Billie, for $310 Million
October 27, 2023 19:58 - 41 minutes - 160 MB VideoGeorgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy! Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommer...
What to Do When Your First Product Flops
October 19, 2023 20:13 - 44 minutes - 327 MB VideoRooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy! When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked! Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and i...
Product Collabs Helped Her Jewelry Biz Hit $20M in Annual Sales
October 12, 2023 06:24 - 44 minutes - 298 MB VideoAdriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy! At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose. She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborat...
100 Investors Rejected Her Pitch. Now She Has 10 Spas and Will Double Next Year
October 01, 2023 20:59 - 30 minutes - 94 MB VideoRachel Liverman, founder of Glowbar, is on the Female Founder World podcast with Jasmine Garnsworthy! Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a clinical 30 minute facial bar, Glowbar, across New York and beyond. Since launching in 2019 Rachel has raised $10M, launched 10 Glowbar locations, and now employs over 150 people, including a huge team of aestheticians. Rachel’s first step for bringing her vis...
This Mindset Tip Helped SmartSweets Hit $360M in Four Years With Founder Tara Bosch
September 11, 2023 11:03 - 38 minutes - 34.8 MBTara Bosch, the founder of SmartSweets, is on the Female Founder World podcast with Jasmine Garnsworthy! Tara was 22 years old when she started her better-for-you candy company. After only four years of hard work and growing incredibly quickly, she sold the majority of her company for $360M so that they could scale globally. Tune into Tara's interview on the Female Founder World podcast to learn how she was able to grow SmartSweets leveraging debt, how she landed nationwide distribution...
How to Build An Affiliate PR Engine with the Expert Behind Jones Road, Golde, Loveseen & More!
September 06, 2023 14:21 - 20 minutes - 18.9 MBEmma Moon's on the Female Founder World podcast with Jasmine Garnsworthy! Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy. In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a bi...
Chasing a Big Opportunity in Boxed Wine With Juliet Cofounder, Allison Luvera
August 21, 2023 11:41 - 26 minutes - 24.6 MBJuliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy! Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury. Allison knew she wanted to pivot her fashion career into the wine space, and started working w...
Day in the Life: Lauren Chan, Founder of Henning (BONUS EP)
August 16, 2023 23:44 - 7 minutes - 7.27 MBLauren Chan is back with Jasmine Garnsworthy with a quick bonus episode solo on the Female Founder World podcast today! We're chatting through Lauren's #dayinthelife back when she was building Henning, compared to what her day looks like now, post-acquisition. Let me know if you're into these bonus episodes! I'm @jasminegarnsworthy on Instagram and my DMs are always open. Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our next event https:...
Lauren Chan Scaled & Sold Her Fashion Business in 5 Years
August 14, 2023 12:07 - 32 minutes - 29.8 MBLauren Chan, the founder of Henning, is on the Female Founder World podcast with Jasmine Garnsworthy! Lauren Chan was working as a model and editor when she saw a glaring gap in the fashion world for luxury plus-sized fashion. In 2018 she launched Henning, the answer to that white space, and this year it was acquired by Universal Standard. Listen in on Lauren's interview on the Female Founder World podcast to learn how she funded her idea (hint: it wasn't the typical VC-route), how she...
23-year-old Raquel Bouris was an exec assistant when she had a biz idea. This year it’s on track to make $14 million
August 07, 2023 14:42 - 35 minutes - 32.9 MBRaquel Bouris, founder of Who Is Elijah, is on the Female Founder World podcast with Jasmine Garnsworthy! Raquel was 23 years old when she launched her luxury perfume brand, Who Is Elijah. She was at Coachella when she fell in love with her friend's perfume oil, and knew she needed to recreate it in Australia. Now 5 years since launch, Who Is Elijah is valued at $20M and can be found in 700+ stores worldwide. Listen to Raquel on the Female Founder World podcast to learn how she managed...
Midyear Reset Framework, How to Collab With Barbie, Big TikTok News
July 31, 2023 15:42 - 16 minutes - 15.4 MBJasmine's solo on the Female Founder World podcast today! We're looking at Barbie's marketing budget and what brands need to know about Mattel's next big move, how to DIY a midyear reset, and big changes coming to TikTok that will impact the way we all do business on the platform. If you're into these solo episodes, let me know! I'm @jasminegarnsworthy on Instagram and my DMs are always open. Links Midyear reset TikTok: https://www.tiktok.com/@ttaylarosee/video/7248914583048473863...
How Founders Should Show Up on Social Media with Jera Bean
July 13, 2023 17:43 - 30 minutes - 27.7 MBJera Foster-Fell (aka Jera Bean) is on the Female Founder World podcast with Jasmine Garnsworthy! Jera is a social media educator, speaker and coach. With 1.5M followers on TikTok, she's deep diving in how new businesses can leverage social media to create community and drive sales in 2023, how founders can be showing up online, and how we can be thinking about our content strategy a little bit differently. Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderwor...
Elle Liu’s Turned A Side Hustle Into The Next Big Bedding Brand
July 05, 2023 15:58 - 26 minutes - 24.1 MBElle Liu, founder of Eucalypso Home, is on the Female Founder World podcast with Jasmine Garnsworthy! Elle was working in corporate fin-tech alongside a ton of founders when she thought, "actually, I’d like to do that, too." She hit a million dollars in sales while still working her full time job and operating the business as a side hustle! Now 5 years since launching her own business, Elle’s sheets brand, Eucalypso, is on track to do 8-figures in revenue. Listen to Elle on the Female F...
The Influencer Marketing Strategies Driving Huge Growth for Little Spoon, Ghia, Sakara and More
June 26, 2023 21:38 - 44 minutes - 41 MBJulianne Fraser is on the Female Founder World podcast with Jasmine Garnsworthy! Julianne is a digital marketing expert and the founder of Dialogue New York, the influencer marketing agency constantly recommended by founders in our community. Julianne and her team have started and scaled influencer marketing progams for all the brands you love—Sakara, Golde, Ghia, Little Spoon, and more. In today's interview, Julianne shares two cases studies and her approach to generate millions of dollar...
Showpo's Jane Lu Launched Her Biz With a Social Media Contest—Now It's Hitting $100m+
June 19, 2023 13:38 - 44 minutes - 40.3 MBShowpo founder, Jane Lu, is on the Female Founder World podcast with Jasmine Garnsworthy! If your first business failed and left you in massive debt would you try again with another business or go back to a 'safe' job? Jane Lu decided to try again, despite being $60,000 in debt. Now, her fashion company is a global household name doing nine-figures in revenue. Listen in to hear how Jane started her business from $60,000 in debt, and scaled it to $100 million+ in revenue. Links: ...
Launching Your Business To A Community With Jasmine Garnsworthy
June 15, 2023 06:59 - 19 minutes - 18 MBWelcome to our summer content series all about launch marketing where we drive into the exact tactics driving real traction for brands in 2023. This podcast series will culminate in LAUNCH LAB, a video workshop series with experts and brands who know how to get your new thing seen. Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab Female Founder World creator Jasmine Garnsworthy is solo on the podcast this week chatting all things community—ho...
Coco & Eve Sells 600 Hair Masks Every Day: Here's Their Launch Marketing Breakdown
June 05, 2023 17:00 - 30 minutes - 28.3 MBCoco & Eve founder, Emily Hamilton, is on the Female Founder World podcast with Jasmine Garnsworthy! Would you sell your house to fund your business? That’s exactly what Emily Hamilton did nearly a decade ago to fund her beauty business, Coco & Eve—starting with a hair mask. Fast forward six years since starting her biz, Coco & Eve sells 600 of that OG hair mask every day! Listen in to hear how Emily bootstrapped, started, and scaled her brand to where it is today, and how she recent...
She Sold Her First Business to Unilever—Then Started 2 More
May 30, 2023 19:21 - 28 minutes - 39.2 MBNyakio Grieco, founder of thirteen lune, is on the Female Founder World podcast with Jasmine Garnsworthy! What would you do if you sold your business to Unilever? Move to an island somewhere, maybe? Delete the email app from your phone? Not Nyakio Grieco. She decided one win wasn't enough, and went on two build two more incredible companies. Her first biz that sold to Unilever is Nyakio Beauty, but after the exit she raised $12M to launch thirteen lune, an e-commerce destination desig...
She Started a Business in College, Now It's Worth Millions
May 27, 2023 14:02 - 34 minutes - 46.8 MBWhen Amanda Zuckerman was looking for bedding for her college dorm she was not thrilled with what was out there, and like any normal 18 year old (totally kidding, Amanda’s next level) she turned to her mom and said “we should design our own!” 12 years later Amanda’s vision has become Dormify, a cult-loved multi-million dollar brand, raising over $5.6M from some pretty incredible investors like American Eagle Outfitters. Links Download Grant Guide: https://www.femalefounderworld.com/2...
Lo Bosworth’s Recipe for a Successful Launch on Social Media
May 15, 2023 11:02 - 39 minutes - 35.7 MBLo Bosworth, founder of Love Wellness, is on the Female Founder World podcast with Jasmine Garnsworthy! Most of you will know Lo Bosworth as the reality TV girlie from The Hills or Laguna Beach, but she’s dedicated the past seven years to building an incredible supplement business, Love Wellness. Lo's business is doing tens of millions in revenue now, but the way Love Wellness started is pretty relatable. She spent the first two years building this business herself—DIY-ing the website,...
How to Build a 4,000-Person Waitlist Before Launch With Stephanie Lee, Founder of Selfmade
May 09, 2023 02:13 - 36 minutes - 33.7 MBStephanie Lee, founder of Selfmade, is on the Female Founder World podcast with Jasmine Garnsworthy! Stephanie didn't know celebrities and investors when she started her beauty business, Selfmade. Instead, she used her savings to start the brand, built a waitlist of 4,000 potential customers, and then went on to raise $1.5 million from investors. Her business explores the relationship between the nervous system, mental health and skin. In a pretty crowded beauty market, Selfmade's got a...
Six Months Post-Launch: Leigh Campbell's Building the Next Big Beauty Brand
May 01, 2023 14:25 - 31 minutes - 28.4 MBLeigh Campbell, cofounder of Brillo Beauty, is on the Female Founder World podcast with Jasmine Garnsworthy! Leigh is an OG beauty girlie. She hosts Australia’s largest beauty podcast called YouBeauty, which also has a Facebook group with more than 75,000 members, was Beauty Director at Cosmopolitan Magazine Australia, then Head of Lifestyle at Huffington Post in Australia, and is now at Mamamia—a huge women’s publishing and podcasting brand in Australia. Recently she cofounded a beauty...
Erin Deering Started One of the Most Hype Brands of the 2010s, Triangl
April 24, 2023 14:27 - 37 minutes - 34.7 MBA video recording of this episode is available now to Business Bestie subscribers. Become a subscriber at femalefounderworld.com/subscriber Three years after Erin Deering launched her bikini brand, Triangl, she became one of only eight women on the BRW Young Rich List in Australia with a net worth reported at $36 million. So how does someone go from a job in retail to starting one of the most hype swimwear brands in the world, and what are the steps to get there. And what happens to you...
She Taught Herself a Paid Facebook Strategy That Grew Her Biz From $1 Million to $70 Million in Yearly Revenue
April 17, 2023 10:30 - 30 minutes - 28 MBYour Super founder, Kristel de Groot, is on the Female Founder World podcast with Jasmine Garnsworthy! Think you’re too young to start a business? Nah. Nine years ago when Kristel de Groot was 23 years old she started superfood business Your Super. Since then, Kristel and her cofounder raised over $34M, hit more than $200M in revenue, were named the fastest growing food and beverage company by Inc. Magazine, and finally sold the biz to The Healing Company. It took nearly a decade, bu...
Beautyblender Founder, Rea Ann Silva, Bootstrapped Her Way to Selling 50 Million+ Units
April 03, 2023 11:04 - 41 minutes - 37.9 MBBeautyBlender founder, Rea Ann Silva, is on Female Founder World with Jasmine Garnsworthy! Everything Rea Ann Silva knows about business, she taught herself—and uh she knows a lot: Rea Ann's sold more than 50 million units of her invention, BeautyBlender! She doesn’t have an MBA, but what she does have is 100% ownership of a big beauty business that she grew without any investors. And while we couldn’t get revenue numbers, know this: BeautyBlender is stocked in Sephora, Ulta, Nordstrom, ...
This TikTok Strategy Landed Basma Beauty $500k in Sales
March 27, 2023 09:52 - 27 minutes - 25 MBParisa Durrani, cofounder of Basma Beauty, is today's guest on the Female Founder World podcast with Jasmine Garnsworthy. Basma Beauty was able to generate $500,000 in sales over one year just through TikTok! In this interview, Parisa shared the strategy that led to these sales, plus the DM that got Basma Beauty into Sephora Accelerate—and then stocked on Sephora.com! Links Basma Beauty Join the TiKTok workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com...
Ashley Mills Spent $200 to Validate Her Multi-Million Dollar Business Idea, Obé Fitness
March 21, 2023 19:01 - 36 minutes - 33 MBAshley Mills, cofounder of Obé Fitness, is on the Female Founder World podcast with Jasmine Garnsworthy! Ashley spent about $200 to validate her business idea: a live and on-demand fitness platform that prioritizes entertainment and exercise. She went on to build an absolute tech powerhouse, raising $15 million, producing more than 10,000 classes, and partnering with Disney! Listen to Ashley on the Female Founder World podcast to learn how she validated her business idea, got her first c...
Larissa May Quit Her Startup Job to Build a Nonprofit: It Became A Global Movement
March 14, 2023 21:45 - 34 minutes - 31.2 MBLarissa May was building Kin Euphorics with founder Jen Batchelor when her nonprofit, #HalfTheStory started taking off. Today’s she’s a digital wellbeing pioneer with a thriving nonprofit who shapes legislation, works with huge companies like Pinterest and Maybelline, and has reached thousands of students with her programming that’s creating a healthier and more equitable digital future. In this interview, Larz chats with Jasmine Garnsworthy about how to build a nonprofit, cause marketing...
The 'Glassdoor for Creators' Is Here to Shake Up Influencer Marketing
February 27, 2023 12:53 - 36 minutes - 83.8 MBLindsey Lugrin, cofounder of FYPM, is on the Female Founder World podcast! She's building 'Glassdoor for influencers' a platform that's getting a bunch of attention lately for its list of the best and worst brands to work with, according to influencers. In this episode she talks through her vision for FYPM (as in F You Pay Me), how she got the platform off the ground, and best practices for brands wanting to earn a good reputation with influencers and creators. Links Learn more about F...
How to Pivot From Meta to TikTok with Bunny Ghatora, Cofounder of Blume
February 20, 2023 12:53 - 36 minutes - 84.3 MBWe have Bunny Ghatora, cofounder of Blume on the Female Founder World podcast with Jasmine Garnsworthy! Blume started as a period subscription box and soon pivoted to a Gen Z-focused beauty brand. In 2019 Bunny and her cofounder (and sister) raised a $3M in a seed round—and quickly became one of the gen z beauty brands to cut through what is a very (very!) crowded skincare space right now. Today they're stocked in Ulta and Sephora Canada and count Gigi Hadid as a superfan. Learn how sh...
How Women's Health Business Stix Got to 120,000 Customers: With Cofounder Jamie Norwood
February 13, 2023 12:05 - 27 minutes - 62.2 MBWe have Jamie Norwood, cofounder of Stix, on the Female Founder World podcast! Stix is a direct-to-consumer women's health business that delivers pregnancy, yeast infection and UTI tests to your home (because not everyone is cool with hanging out in this aisle at CVS). Jamie and her cofounder Cynthia launched in 2019 with a bootstrapped budget and a Shopify landing page, and have gone on to raise $7 million in funding and reach over 120,000 customers. Listen in to this conversation wi...
How to Bootstrap Your App to 100k Downloads With Communia Founder Olivia DeRamus
February 06, 2023 13:10 - 27 minutes - 62 MBMeet Olivia Deramus, the bootstrapping baddie behind Communia, a social media app for women and marginalized genders to connect on taboo topics like money, sex and mental health, in a way that doesn't happen on Instagram and Twitter. Communia now has over 100,000 downloads and over 20,000 daily users. Olivia experienced sexual assault at university. It changed the trajectory of her life and was the inspiration behind Communia. Through her legal battles, she felt silenced and unsupport...