FEM85 Embracing The Nerd Music Niche with Meri Amber

For Meri Amber, finding a music niche was natural. Growing up wanting to be in the girl band, Bewitched, she drew inspiration from the American Comic Con scene. Her music is a mix between bright pop with 90s punk rock and is inspired by Comic Con, Dr. Who, Lego and more. She writes, records, self publishes, and performs everything on her own and has even made music for video games.

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Geek Pop Singer Songwriter

Finding success in a small niche genre
Playing the songs her fans wanted to hear
Embracing her songs about zombies, ninjas, and Dr. Who
Taking inspiration from the American Comic Con scene

Building a Network and Tribe around Comic Con Events

Playing smaller comic con events led to larger events over time
Hardcore con goers even go to the smaller events
Embracing a geek niche and creating a tribe around Comic Cons
Creating comics as part of her CD packaging leads to more CD sales

Streams of Income

Performing at Comic Cons and other quirky events
Selling CDs and merch at live performances
Commissioned music pieces
Non-Exclusive music publishing deal

Creating a Unique Bio

Listing her influences outside of music
Describing the quirkiness of her performances
Listing venues where she’s played
Showing credibility by including awards at the end

Connect

http://www.meriamber.com/

Resources

http://www.breakthebusiness.com/

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ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic