FEM62 Music Crowdfunding with Ariel Hyatt

I have an enlightening and in-depth conversation with Ariel Hyatt, author & founder of Cyber PR, about lessons learned from her own crowdfunding experience and how they can be applied to music crowdfunding. She also introduces her new book on crowdfunding called “Crowdstart”. The book is available for pre-order now on her website and will be out in late October.

What Ariel Learned from her own Crowdfunding Experience

It was a horrific and stressful 30 days
Finding out how people show up in your life
Learning that there are people she didn’t realize were her champions
Your superfans will show up during your campaign

 

 

 

 

 

Using Video in Your Campaign

Campaigns that include video raise 115% more than campaigns without video
Video makes people feel like you’re more serious about the project
Keep your audience in mind
Create a clear Call to Action
Have a few friends pre-screen it and give you feedback

PR and Music Crowdfunding

Be prepared to be contacted by “music crowdfunding PR specialists” as soon as you sign up
Study and focus on building your email list
Your crowdfunding for musicians project is special to you, but might not be PR worthy
Don’t try to publicize your work if it’s not remarkable

Do This BEFORE You Hire a PR Agent

Work on getting fans FIRST
Get 100 people on your newsletter list
Get 20 people to your shows
Find out what is resonating with your audience

Connect With:

ArielHyatt.com

Resources
Email your questions for Bree to answer on the show: [email protected]
Leave your audio questions for Bree to play on the air and answer (you can promote yourself too): SpeakPipe
Subscribe to the show on iTunes
Give us a review on iTunes
Listen on Soundcloud
Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson

ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic