I talk to Audrey Callahan, musician and entrepreneur, about releasing Message Music and how it connected with her fans. She talks about how she followed her passion in music and how she started seeing loyal fans and income follow. Audrey emphasizes giving life to music and songs by sharing meaningful messages. She is also the creator of the Ultimate Entertainer Workshop.



Strategy for Releasing Individual Songs v. EP

Crafting a message around each song
Creating a launch plan for each song
Creating a hashtag for each single
Allowing each song to be special rather than getting lost on an EP

Building a Loyal Fanbase

Growing a fanbase with each song launch campaign
Starting a dialogue with fans for each song campaign
Differentiating herself as an artist by sharing things other than music
Using fan pictures to create her song album cover

Treating Music as a Business

Using her personal mission statement as a gauge to judge future project involvement
The importance of staying aligned with your mission
Meeting deadlines
Incorporating “day job” skills into marketing her music 

Creating The Ultimate Entertainer Workshop

Filling a void in the marketplace
Testing Proof of Concept before creating the workshop
The importance of incorporating storytelling into your performance
Learning to run a workshop while not physically being there

Connect With Audrey Callahan

Audreymusic.com


Get Audrey’s New Single: Write Your Own Story


The Ultimate Entertainer Workshop: Dancingsinger.com


Clothing Line: Spiritwarriorshop.com


Book Recommendations:

The Four Agreements


Seven Habits of Highly Effective People


RESOURCES

Email your questions for Bree to answer on the show: [email protected]
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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson

ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic

 


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