FEM46 How To Build A Fanbase One Fan At A Time with Rachael Sage

I talk to the artistic Rachael Sage, successful musician and producer, on how to build a fanbase. Rachael is also a dancer, visual and literary artist but is best known for her career in music and founded her own record label. She shares her journey as an Indie singer and songwriter and how she came up  with strategies to grow her audience.

The impact of growing up surrounded by the arts
Receiving encouragement from her parents at a young age
Telling her story with music
Waiting to pursue music full time until after college

Tips From Rachael’s Experience On How To Build A Fanbase

Playing a regular coffee house gig while attending Stanford
Touring in concentric circles around NYC to grow her audience
Willingness to play opening gigs to get in front of a larger audience
Parlaying radio airplay into opportunities to visit radio stations
Applying a common sense approach and doing the grunt work

Staying Independent

Turning down a major label record deal
Following inspiration from Ani DiFranco and Loreena McKennitt
The need for clarity of vision as an artist
Creating your “No Apology” recording

Founding MPress Records

Starting her first business at a young age
Learning to promote other artists
How she got her record into Tower Records
Having a little hutzpah

Connect with Rachael Sage

Rachael Sage Website

Mpress Records Website

Racheal Sage at Pledge Music Website

Facebook

Twitter

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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson

ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic