FEM33 Using a Live Music Festival Stream as Marketing & The B-Side Remix Project with Yvette Chivers

I talk to marketing and events managing director, Yvette Chivers, about using live music festival stream in music marketing. Yvette is also a DJ and she founded B-Side Project, which aims to bring together music of different genres.

Working in the Music Industry with a Degenerative Eye Condition

Raising awareness for others with working with physical challenges in the music industry
The challenge of working evening events
Adapting to the challenges
Respecting and protecting her ears

Life as a DJ

Learning how to DJ on the job
Breaking into the music industry through DJing
It’s all about tune selection more than mixing skills
The challenge of DJing with vinyl due to lack of decks in clubs

BPM – Broadcast Production & Marketing

Forming a collaboration of freelancers in the music events arena
Working with music festivals to produce live broadcasts
Addressing concerns about live broadcast hurting ticket sales
Streaming and connectivity in the US v. the UK

The B Side Project

The power of a great song remix
Creating a project to bring together two separate audiences
Taking musicians and producers out of their comfort zones
Creating new music and merging different genres together
Using remixes to expand audience reach for producers and musicians

Connect With Yvette

b-sideproject.org

Twitter

Facebook

RESOURCES
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Show Editing by Jen Edds at 317 Sound Design
Music by Stella Ronson

ABOUT HOST BREE NOBLE
Bree Noble is an entrepreneur, musician and speaker. She founded Women of Substance Radio, an online radio station that promotes quality female artists in all genres, in 2007.  She launched the Women of Substance Music Podcast in November 2014, a 5 day per week show which promotes Independent female artists. Her podcast has hit #1 in New & Noteworthy for the Music, Arts and Society & Culture categories and #4 Audio Podcast on all of iTunes. She draws on her extensive experience running her own music business, both as a solo musician and as an Industry professional, to train and mentor other female musicians. Learn more about the station, the show and the artists atwww.wosradio.com. Connect with Bree on Twitter @BreeNoble or on Facebook or on Instagram @breenoblemusic