Sending delightful, personalized SMS messages with Postscript and Fantastic Texts | Feedback Friday
Feedback Friday by Really Good Emails
English - November 06, 2020 07:00 - 13 minutes - 12.7 MBDesign Arts Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Watch on YouTube https://youtu.be/1s_N_BVrLwU
Postscript is an SMS marketing platform for Shopify stores, making it easy to send campaigns, create automations, and personalize SMS messages with dynamic content.
📲 Learn more about Postscript https://www.postscript.io/
📝 Transcript https://reallygoodemails.com/school/feedback-friday-postscript
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Fantastic Texts is an online resource dedicated to SMS marketing examples.
⌨️ Learn more about Fantastic Texts https://fantastictexts.com/
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📋 TL;DW key takeaways from this episode:
1. Take an SMS-first approach and engage with your audience. Use SMS messages as a two-way communication channel for higher ROI and lower unsubscribes.
2. A cell phone is a personal space. Don’t over-market. Offer surprise and delight in the text message inbox to encourage customer engagement and sentiment. Segment your audience to personalize your messaging.
3. Leave corporate marketing speak at the door. Think of SMS messages like texting your friend. Use a personal voice to create a connection and serve the person you’re sending a message to.
BONUS: Opt-ins are a reflection of the brands and how they merchandise. Provide an incentive for opting in, such as getting on the VIP list, gaining access to first-looks for new products, receiving premium support, and product discounts.
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📧 Brand inspiration featured in this episode:
https://reallygoodemails.com/blume
https://reallygoodemails.com/olipop
https://reallygoodemails.com/outer-aisle
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About your Feedback Friday hosts:
📲 Alex Beller - Cofounder/President at Postscript (YC W19), Founder of Fantastic Texts.
https://twitter.com/ringmybeller
🐋 Whale - CEO at Really Good Emails. CEO at Fathom & Draft. I love to hustle and have fun. Ask me anything. Have a great day.
https://reallygoodemails.com/whale
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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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