116. - Vacasa | Feedback Friday

Do you map out every single step of a trip right down to the rest stops, or are you up for randomly stopping off at a local diner for some good and greasy food to pull an all-night drive? (Yeah, us too.) While emails should be more planned out than late-night road trip stops, you can easily customize your message by pulling in dynamic content. Andy McCutcheon, email marketing manager at Vacasa, walks us through some customized email templates with built-in styles, classes, and our favorite: live text.

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👨‍💻 Andy McCutcheon

https://www.linkedin.com/in/andysmccutcheon/

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📧 More Travel and Leisure email inspiration: https://reallygoodemails.com/categories/travel-and-leisure

📝 Transcript https://reallygoodemails.com/school/feedback-friday-vacasa

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00:00 Intro

01:09 Email 1

03:55 Email 2

06:39 Email 3

09:10 Outro

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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.

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