103. - JUDY | Feedback Friday
Feedback Friday by Really Good Emails
English - February 19, 2021 06:00 - 6 minutes - 5.74 MBDesign Arts Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
How do you focus on one goal (one "job") in messaging that speaks directly to your audience? This week, we're taking a look at some e-commerce emails with JUDY.
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📧 View live JUDY emails https://reallygoodemails.com/judy-co
📝 Transcript https://reallygoodemails.com/school/feedback-friday-judy
Watch on YouTube https://youtu.be/-ZiNiu_naEQ
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📋 TL;DW key takeaways from this episode:
1. Help your audience focus on a specific goal per email. With e-commerce, keep the design-focused and simple with the combination of design colors and product photography.
2. Invite your customers to make a buying decision on a landing page rather than trying to immediately convert them in an email. Bring in personalized, dynamic content to speak directly to your audience.
3. If you’re sending an all-image email, think about accessibility. Make sure text is easy to read on mobile, include alt-text, and be consistent.
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🍿 Feedback Friday: A series to explain the hurdles that good emails should overcome to be really good.
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