Want to make more sales from your website? Amazon has mastered this one secret and we're talking about it in today's episode. The best part: any business can use this trick to increase their sales, and make their customers happier. Don't reinvent the wheel! Amazon has spent millions figuring out how to do this, and once we tell you about it, you can do it too! The secret is checkout friction, and we'll tell you what it is, give some examples of it, and tell you how to fix it!


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