New "Watch To Earn" Business Models For Premium Streaming Services (Rewarded.TV)

Forget advertising-driven streaming video business models - and even subscription-based models. At least that's what new web3/NFT blockchain-based streaming film and TV service Rewarded.TV wants. The company has introduced an entirely new "Watch to Earn" business model by which viewers get PAID and rewarded simply for watching. The more they watch, the more they earn. Think this is fantasy? Well, think again. The video games business is already being rocked by its controversial "Play to Earn" model, with notorious game Axie Infinity leading the way. So how should we think about all of this? Real (or not)? Good for the entertainment industry and consumers (or not)? Peter lays out all the "pros" and "cons" in this special episode of "Fearless Media." As always, check out Peter's Creative Media - and follow Peter on Twitter.

Reach out to host Peter Csathy at [email protected] and follow him on Twitter @pcsathy. Also, check out Peter's entertainment, media and tech-focused legal services and business advisory firm Creative Media. You can also sign up for his free newsletters on Substack - "Fearless Media" (all about the future of entertainment, media and tech) and "AI & NFT Legal Update & Litigation Scorecard" (all about the key legal and business issues and cases to track in the ever-evolving worlds of AI and Web3).