Building a $30M Brand with Devenee Schumacher of SDC Nutrition

Fear Free Launches

English - August 26, 2019 10:00 - 44 minutes - 61.4 MB - ★★★★★ - 17 ratings
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Previous Episode: Ep 11: Where do I Start with Naming, Branding & Marketing?

Next Episode: 5 Business Systems that Save Me

We present you with a treat today! How often do you get to talk to someone who co-founded a $30M nutrition brand from $500?! Devenee Schumacher is the co-founder and SDC Nutrition where she currently sits as the VP of Marketing & Sales. She is a brand creator, product formulator, culinary chef, and female entrepreneur. Having spent over a decade in the sports & dietary nutrition as one of the pioneers in Female led entrepreneurship in a male-dominated industry she has a unique perspective and has been able to consistently grow an audience for both the company and the dozen or so brands that she manages.

Our conversation in this episode reveals a ton of experience-bombs. Can you imagine creating a product, investing in it and selling it… only to find out that you had to start all over again? We talk about her best decisions, worst decisions, scariest moments and more. If you’re looking for some inspiration to keep going, this is the episode for you. She embodies grit and really shows us what is possible if we dream big and just stick to our guns.

Join us as she talks about:
How she took an idea from her brain, to the kitchen to the supermarkets
Crisis management after launch
Niching down
When to bring on team members
That carob-coconut bar I miss so much

Dev’s experience have led her to become a digital marketing master and branding expert. Catch her weekly on her podcast, “Podcast by Devenee” where she talks about everything from trends in the fitness industry, introduces us to new A-player females in business and teaches us about marketing techniques in business along the way. Check out her podcast on Youtube!

On this episode of Fear Free Launches, we’re listening to powerhouse nutrition pioneer, Devenee Schumacher. She knows ery’thang about nutrition and ingredients and how to make stuff and sell it. She’s an encyclopedia of recipes (just check her social). And, she’s one of the most giving, kind and grounded women in business today. Do yourself favor and get to know her now.

Follow her on:

LinkedIn
Facebook
Instagram
Youtube
Website

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