How to Sell Your Ideas. (or not)

Software developers tend to be very smart, analytical individuals. Many times they may have the highest IQ in the room. However, despite their intelligence they have a hard time selling their ideas. In this episode we talk about some strategies on how they might do this better. Here is the spoiler: Ideas don't sell themselves. We don't live in a meritocracy. You may need to "play  politics". If you regularly wonder why others in the organization are listening to you it may be time to change your approach.