In this episode, I go over the sunken cost fallacy.


A trap that many find themselves after investing a lot of time and energy into a process to achieve their goals that leads to little or no sustainable results. Leaving them frustrated and miserable and like the only option they can do is give up entirely.


This is one of the biggest mistakes you can make on your journey because you just don't understand what's going on.


You don't understand that the approach you're using to achieve xyz makes you and your life miserable, makes you think you're a failure every time it "doesn't work", and makes you forget why you even started in the first place.


You feel those things, but you don't understand why you feel them and why it's making it hard live the life you want with the body you're proud of.
So yes, there are times when you should give up on something, but you'll have to listen to the episode to get the full understanding that you shouldn't be giving up entirely.


I hope you enjoy.




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