When companies don't foster open communication and establish regular, open conversations, they may experience inconsistency in customer experiences, decreased productivity, missed opportunities, low employee morale, and decreased customer satisfaction. These issues can negatively impact the success and growth of the business.

In this episode, David Avrin stresses the importance of regular, open conversations among team members to ensure consistent engagement with customers. He suggests that the purpose of these conversations is not to agree with each other, but to explore scenarios and come to a consensus as a company. This consensus helps create a consistent customer experience and sets a clear standard for how the business interacts with its customers. By fostering open communication and establishing a strong team culture, these conversations empowers businesses to create a positive and memorable customer experience.