S6 Ep. 5 — Inside Refinery: Bernadette Butler, StoryTap
Fast Frontiers
English - October 13, 2022 07:30 - 27 minutes - 25.2 MB - ★★★★★ - 55 ratingsEntrepreneurship Business Investing business entrepreneurship investing technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S6 Ep. 4 — Upal Basu: General Partner at Ngp Capital
Next Episode: S6 Ep. 6 — Tim Kight: CEO of Focus 3
Bernadette Butler of Storytap sits down with Fast Frontiers host Tim Schigel to discuss the power of storytelling and connection. Bernadette is the CEO and Co-Founder of Storytap, and in this conversation discusses her path to creating the company, it's goals working with clients to help them gather stories from customers, and what her experience of bootstrapping the company has been like.
Key takeaways:
[00:56 - 05:49] Benadette's background[05:50 - 07:09] The origin of StoryTap[07:11 - 09:04] Where Bernadette met her co-founder Sean Braacx[09:08 - 11:56] What StoryTap is, and the trends it is capturing[11:56 - 13:51] Text, video, and influencers impact on brands[13:53 - 15:48] Ownership of the brand and assets, repurposing content to amplify message[15:52 - 18:17] A renewed emphasis on text, and navigating fake BS[18:19 - 19:35] Exemplifying work through your own content and clients[19:36 - 20:37] Discussing working with KY and Durex, sex education[20:40 - 21:30] Stories and connection[21:32 - 22:21] Text reviews and getting what you get[22:24 - 23:09] Some of Bernadette's customers[23:12 - 23:53] An incredible melting pot society[24:02 - 25:00] What it is like running a startup in Vancouver[25:01 - 26:28] What is next for StoryTap[26:44 - 27:26] Next week's episode with Joseph Hanna