042 Sara Sozzani Maino - Vogue Talents' Driving Force

I think few people in the fashion industry would argue with me if I said that Sara Sozzani Maino is one of the hardest working women in fashion.

Sara is the head of Vogue Talents and Italian Vogue’s deputy editor for special fashion projects. And pretty much no matter where I am in the world or what event I am attending, I invariably seem to spot Sara, with her lion’s mane of black hair, her monochrome - usually black - attire and her practical footwear, which is a must since she is in constant motion. I see her working the room, wherever she is, and make sure to say hello to everyone. She is always giving kind words of support and encouragement to the young designers who are endlessly seeking her out and she is forever crisscrossing the globe on the hunt to discover new talents to celebrate within the pages of Italian Vogue and Vogue Talents.

Sara grew up surrounded by strong women passionate about fashion. Both her mother, Carla Sozzani, who is the founder of the famed fashion concept store 10 Corso Como in Milan and her aunt, Franca Sozzani, the iconic editor in chief of Italian Vogue, from 1988 until her death in 2016, showed her what a strong work ethic can achieve and how powerful and transformative fashion can be on a global scale.

Initially, Sara didn’t have a particular interest in fashion. She worked a bit in the early 90s, when she was just out of school, at the newly opened 10 Corso Como before getting a job as an intern in 1994 at Italian Vogue. Over the years she worked her way up through the ranks of the magazine and found her own niche, that of spotting up and coming talents that she would bring to the attention of the rest of the editorial team. Not surprisingly, in 2009 Franca put Sara in charge of the newly created Vogue Talents project. It was her mission to unearth the future designer diamonds in the rough in the worlds of womenswear, menswear, accessories, and fashion photography.

And she has quite an eye for spotting those that have what it takes to make it to the top of the fashion pyramid. Designers like J. W. Anderson, Simone Rocha, Marco de Vincenzo and Glenn Martens, just to name a very few, were clocked by Sara very early on in their careers. It’s no wonder that every young talent fashion jury on the planet is clamoring to get Sara on their committee.

2019 marked the 10 year anniversary of the launch of Vogue Talents and I caught up with Sara right after that momentous milestone. And to give you an idea of just how busy this woman is, we ended up recording our podcast in the back of her black town car in between two fashion shows.

All you have to do is listen to this podcast to know that Sara is one of those amazing people who you know you can always count on. She wants everyone to be a success, and if she can help you get there, she will pull out all the stops to make it happen.