003 Gail Sorronda: designer, entrepreneur, creative director.

Australian designer, Gail Sorronda, launched her cult label in 2005 with her graduate collection, “Angel at my Table”. Through her brand, Gail channels her spiritual life and emotions into material form.

Gail’s work is characterised by her use of black and white, and sculptural, dramatic shapes.

Her creative work extends beyond garments into interior design, fashion performance and collaborations -- with artists, dance companies and big brands, such as Target and Disney.

In this interview Gail gives some great advice to all of us creators and designers – to focus & create from our own knowledge and curiosity, and avoid feeling overwhelmed in this noisy world of fashion.