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Turning Product into Brand with Soon Yu, author of Iconic Advantage
Fashion Made
English - September 18, 2018 13:41 - 28 minutes - 68.7 MB - ★★★★ - 2 ratingsFashion & Beauty Arts Technology apparel appareltech fashion fashiontech footwear retail wearable Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mixed Reality: Bridging The Unreal with Matthew Drinkwater, London College of Fashion
Next Episode: "What can 3D do for you?" with Gail Beban
We sat down with Soon Yu to dissect what it really takes to create an iconic brand. Rest assured, this doesn't have to mean global domination like Nike or Apple, we can all apply this strategy to our current product range, not to mention in our personal lives as well.