263 – Eric Bamberger of IgnitionOne – Consumer Insights and the Customer Journey

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments...

Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

In this episode:

Data has always been important to travel and other lifestyle industries

Bigger companies operating with legacy systems, making consumer insights difficult

Department of hospitality, organizing data, making it effective with clients

IgnitionOne has a fundamental understanding of the customer journey

First party data - the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data

Connecting with CRM files

Starting with cookies, using tags, create a scoring algorithm

Processing in real time, which gives a leg up on others

Working primarily with enterprise customers, larger hotel chains

Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data

Messaging vs. using data to drive direct bookings

Loyalty is less important, more about saving money

IgnitionOne's proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy predcitionon propensity to convert, which then leads to bidding decisions

Platform, ads, the spend used defending brands----generic type key words for searches

Everything can be an acquisition channel with the right conversion strategy

Ad experiences in personalizatrion

Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources

The relevance of apps

New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person

The wins in digital marketing that are possible with real effort

See omnystudio.com/listener for privacy information.

Guiding consumer insights to build audiences, optimize marketing campaigns, collect data, and utilize life moments...

Eric Bamberger, SVP of Hospitality for IgnitionOne (an award-winning Customer Intelligence Platform enabling marketers to understand, value and engage with their customers in real-time) , joins Pavan Bahl and Marc Raco on location at the IgnitionOne Summit in New York.

In this episode:



Data has always been important to travel and other lifestyle industries

Bigger companies operating with legacy systems, making consumer insights difficult

Department of hospitality, organizing data, making it effective with clients

IgnitionOne has a fundamental understanding of the customer journey

First party data - the data a company can personally aggregate from their site, most companies don’t even know what to do with this data much less integrating third party data

Connecting with CRM files

Starting with cookies, using tags, create a scoring algorithm

Processing in real time, which gives a leg up on others

Working primarily with enterprise customers, larger hotel chains

Reading macrotrends, such as oil and gas mining in Texas relating with a hotel occupancy standpoint, adjusting strategies to react on trend data

Messaging vs. using data to drive direct bookings

Loyalty is less important, more about saving money

IgnitionOne's proprietary scoring algorithm, custom machine learning algorithm for each customer, get high accuracy predcitionon propensity to convert, which then leads to bidding decisions

Platform, ads, the spend used defending brands----generic type key words for searches

Everything can be an acquisition channel with the right conversion strategy

Ad experiences in personalizatrion

Considering trends in social platform use related to driving spend and conversion, and searching for all inventory sources

The relevance of apps

New data impacts each consumer visit, various sources of info for strategy in connecting uniquely to that person

The wins in digital marketing that are possible with real effort

See omnystudio.com/listener for privacy information.