In this episode Elizabeth speaks with Phoebes Garland, the Co-Founder of Garland & Garland Fashion Agency.
Phoebes is a regular contributor & speaker in the fashion industry with over 25 years of experience. Her zone of genius the business of fashion, specialising in wholesale strategy, sales, product development and working with independent & major retailers
Phoebes is also a passionate ambassador to not-for-profits – including Shake it Up Australia and Adopt Change.
During this dynamic conversation we discuss what a brand needs to know to become ‘wholesale ready’ , the future of wholesaling, the Australian retail landscape and the experience you need to succeed.
Key Takeaways:- Agents are trusted advisors on the ground- If your range is too small you could miss an opportunity with a major retailer- A reset of our industry will occur – on some level we are all starting again- Independent Retailers have an advantage over larger retail chains right now- It’s easier to manage in a smaller boutique – it’s a more controlled environment - safety must come first- We're all in this together – Manufacturers + Brands + Agents + Retailers- We can all collaborate, share space, share information, help each other
You can find Phoebes at:Instagram - @phoebes_garland @garlandandgarlandWebsite - www.garlands.com.au
Want to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/
You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at Your Mentor Collective www.fashionequipped.com.au/yourmentorcollective/
Let's do this together, let's make The Fashion Business, YOUR Business!