Cathryn Wills - Sans Beast - "A great brand has a heart like a good person"

In this his episode Elizabeth speaks with Cathryn Wills, Founder of Sans Beast.
Cathryn established Sans Beast in June 2017, after a career spanning close to 30 years in the Australian Fashion Industry.In establishing Sans Beast, Cathryn set out to build a design led, quality brand that only utilises materials that are procured from non-animal sources.During this dynamic, insightful conversation Cathryn shares some of the real challenges being faced, what’s important right now, what every brand starting out needs to know and her predictions and opportunities based on the evolving retail landscape.
This episode was recorded in April 2020 while we were all adjusting to our 'new normal.'
Key takeaways on what’s important right now:· Protecting the Business· Ensuring the team is well supported· Community building and connectivity is key· Look after your supply chain partners – they are an extension of your team· A business must have a unique selling proposition, a why and a reason for being
You can find Sans Beast at: – @sans.beastInstagram – sansbeast.comWebsiteWatch the CRAFT OF SANS BEAST here
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