#14 Reinforce direct mailing in the 21st century? Step back or step forward?
Fascinated with Lea Skapetze
German - January 30, 2019 14:27 - 11 minutes - 11 MBTechnology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #13 Telecommunication in 2020 - eight pillars of changement
Within the last year the idea of reinforcing direct mailing as a mean of marketing has confronted me several times. I have even talked to the founders of a German company that has dedicated itsself to that sole mission: direct mailing. But isn't this a step back in the evolution of transportation of information? In this episode I will talk with you about what I am thinking of the idea and what I expect it to lead towards within the next years.