Using Educational Content to Attract Your Next Best Customer with Emily Crume

Emily helps businesses and brands connect with customers through advertising in the Social Media Examiner newsletter. She also sells event sponsorships and activations for Social Media Marketing World.

In This Episode You'll Learn What type of content your business should produce, to shortcut the sales process? Unique ways to look at your business when producing content (beyond SEO and advertising). How identifying and setting a business mission can help guide you through the creation process. A tip for handling people who come to you to “pick your brain” when you are a consultant: the first time is free, the second time is a paid consult call. Why service-based businesses – any businesses, really – SHOULD include pricing on their websites… and what to do if your prices vary between clients. How do you know if it’s the right time to start seeking sponsorships for your blog/podcast/newsletter/etc. (HINT: it has nothing to do with your list size or other metrics!) Not every business is a good fit for sponsoring your business – find out who you should consider, and who you should pass on. The two types of sponsorships (endemic & non-endemic) advertisers, and when/how to leverage each. Tips for providing sponsors with a positive experience working with you.

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I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

»Read My Full DEI Statement HERE«