Networking on Facebook - The RIGHT Way!

Unfortunately, a big issue with Facebook is that there are a LOT of spammy people out there - and often times it's an issue of ignorance... If you behave on Facebook the way others are behaving - there is a possibility that you will pick up some bad habits - which could have lasting negative effects on your business. I don't want you to be the spammy sally that other people are complaining about!

One of the most important lessons I learned by joining my local chamber of commerce, was that you don't attend networking events to gain clients... you attend to find referral partners... and the same is true of Facebook.

Referral partners are of a much higher value because they can mean way more business than you'd ever earn on your own - word of mouth IS the most effective marketing, after-all.

SO, first, I challenge you to shift your perspective when you are sending or accepting friend requests... you're not looking for clients - you're looking for referrals. But, don't be pushy... as I will share, building authentic relationships will lead to those highly valuable referrals!

Now, let's dive into some tips for optimizing your Personal Profile for networking, plus some best practices and things to avoid!

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I'm committed to building an inclusive and anti-racist business. I support LGBTQIA+ rights and the rights of all intersectional identities. I believe that business should be a force for dismantling systems of oppression and actively invest in my own learning to fulfill this role.

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