FALSE
7 episodes - English - Latest episode: about 4 years ago -FALSE is a podcast that provides insight on relevant and upcoming brands, along with their respective advertisers (if applicable). Select brands overall perception, current campaigns and strategy, position in the market, and target audience are considered for the curation of each episode. The intention is to engage the listener with an open discussion about advertising, marketing, and technology.
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Episodes
There's Something About These Seltzers
March 30, 2020 04:00 - 13 minutes - 14.8 MBDiscussed this episode is Jelly Belly’s latest seltzer, Smashmallow’s snacks, Boba Guys bubble tea, Nylas API, Twitter’s latest rollout, and rental finder Zumper.
Will Quibi Launch In April?
March 17, 2020 05:36 - 10 minutes - 13.4 MBThis episode I’ll be discussing Quibi’s untimely lawsuit, HeadSpin’s breakthrough intelligence platform, Waymo’s self-driving cars, the Little Utz Girl, Tea Pop, the Museum of Food Beverage over in Brooklyn. Check the show notes on LinkedIn for links to the topics discussed!
Gender Equality And Other News
March 09, 2020 04:24 - 11 minutes - 14 MBThe following is discussed on this episode of FALSE: Designs For Different Futures ChatableApps KIND® EQUALITY Bar Hungry If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.
How Giphy and Jif Took Over The Internet
March 02, 2020 05:00 - 9 minutes - 12 MBThe following is discussed on this episode of FALSE: Dunkin's Bag of Bacon Zappy's Evil Eye Kettle Chips Giphy x Jif TheNextWeb2020 If you like the show, subscribe and follow! You can join the FALSE community by going on LinkedIn and typing FALSE (all caps) in the search bar.
Is That CBD In My Girl Scout Cookies?
February 24, 2020 05:02 - 9 minutes - 11.8 MBI’m John Simons and you’re listening to FALSE, a weekly podcast that covers brands both in the snack and technology categories. This episode I’ll be discussing PEEPS new Hot Tamale collab, the Girl Scouts adventure to a weed dispensary, Oreos and Supreme, as well as the latest news on Wiliot, a battery free bluetooth device. To enable Ari Petrou to eat 1000 Supreme Orero's, "like" his video here: https://www.youtube.com/watch?v=nSv8Lt9-WrY Join the community and hop in on the conversat...
Is Magic Spoon Revolutionizing Cereal?
February 18, 2020 05:00 - 8 minutes - 9.57 MBThis episode I talk about Magic Spoon's branding, positioning, target market, and influencers. Magic Spoon brands themselves as Childlike Cereal For Grown ups. They're positioned in the wellness and health category, their target audience is the keto-community, athletes, and people who live a healthy lifestyle. Here are a select group of their Youtube influencers: - HighFatHighFun | 47K followers - Coco's Tube | 12K followers - Keefrica | 40K followers - Ketoginja | 42K followers ...
Introducing False: Let's Talk About The Super Bowl
February 10, 2020 05:00 - 9 minutes - 11.7 MBFALSE is a podcast that provides insight on relevant and upcoming brands, along with their respective advertisers (if applicable). Select brands overall perception, current campaigns and strategy, position in the market, and target audience are considered for the curation of each episode. This episode covers the following brands: Doritos: Cool Ranch “Horses in the Back” by Goodby Silverstein & Partners Sabra Hummus “How do you ‘muss?” by VaynerMedia Pringles “Rick and Morty” by Grey ...