Face The Book TV
44 episodes - English - Latest episode: 6 months ago -Do you have a book in you? Face The Book TV brings you the how-to of independent publishing. Regular segments include Author Spotlight and Ask the Experts, featuring expert panelists, indie authors, and publishers from Independent Publishers of New England and the Independent Book Publishers Association.
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Episodes
S4E1: Publisher-Author Dialogue
January 10, 2024 14:25 - 34 minutes - 31.3 MBAn ongoing "Publishing Basics" series with Emerald Lake Books publisher Tara Alemany Hosted by Charlotte PIerce, Pierce Press, in collaboration with Independent Publishers of New England As a publisher, what are the best practices for onboarding an author and sustaining a productive relationship? And as an author, how can you best prepare for this unique relationship with your publisher? Maybe you are both an author and a publisher - know your strengths and clallenges, where and wh...
S3E11: Finding Your Audience, with Jennia D'Lima
October 09, 2023 21:30 - 1 hour - 68.6 MBJennia D'Lima will present at this year's 12th Annual IPNE Publishers & Authors Conference on finding and marketing to your book's audience. To learn more about her and to see a sample of her portfolio, please visit: https://jenniaedits.com. Jennia is also a senior editor at Sword & Silk Books. Updated show notes & links at https://piercepress.com/2023-ipne-publishing-conference Conference registration: https://ipne.org/events Face The Book TV is produced by Pierce Press in colla...
S3E10: Ukrainian volunteers crowdfund for victory
October 09, 2023 14:06 - 1 hour - 68.6 MBIn this episode, author Oleg Veretskiy joins Ukrainian wine exporter Tanya Kagitina. Neither had any idea the turn their lives would take on Feb. 24, 2022. In this podcast, we explore how Tanya and her sister pivoted their lives to support the country's struggle for freedom. Tanya is joined by Pierce Press author, Oleg Veretskiy, who likewise gave up his real estate and writing career to volunteer and fundraise for non-lethal aid to the Ukrainian military. How, Tanya is one of “Th...
S3E9: Impact of Video in Book Marketing with Edie Clarke
October 07, 2023 17:00 - 20 minutes - 18.8 MBToday we preview this exciting session at the IPNE Conference on Nov. 3-4 with Edie Clarke, an experienced, and can we say gifted, video producer and YouTube strategist. Edie works with client to how how they can use video to grow organically, how different video types can highlight expertise and engage audiences. She demonstrates YouTube's potential as a platform for broadening reach and connecting with readers, urging the adoption of video as a key marketing tool. Updated show n...
S3E8: The Power of the Story, with Leon Conrad
October 02, 2023 18:30 - 13 minutes - 12.6 MBAll the way from London, award-winning author & IPNE Conference speaker Leon Conrad previews his presentation for the Nov 3-4 Conference. Conrad looks at story from a different angle - exploring the deep structure of story - seeing how thinking about life as story can inform and enhance the quality and joy in the way we live our lives. Conrad discusses how attention to this aspect of publishing can help independent authors "make better books & sell more of them." Register for the c...
S3E7: DO NOT WRITE A BOOK! (Until you attend this session.)
September 27, 2023 19:00 - 19 minutes - 18.2 MBYou don’t want to miss this high-energy session at the IPNE Conference on Nov. 3-4 with writing and publishing experts Alyssa Berthiaume and Bridgett McGowen-Hawkins. You’ll receive insider secrets on how to avoid some of the biggest writing and publishing mistakes. In short, do not write a book … until you attend this session! Alyssa Berthiaume: Award-winning author; international book coach, developmental editor, and ghostwriter; founder and CEO of The Write Place, Right Time ...
S3E6: LIVE from Ukraine: Author & Frontline Volunteer, Oleg Veretskiy
September 25, 2023 21:59 - 1 hour - 55.8 MBOur new author, Oleg Veretskiy has made the time to come on our livestream to answer your questions and talk about his writing and his work supporting the frontline in Ukraine.We hope you’ll join us for this special opportunity to gain insight into the life of this committed volunteer and writer in Ukraine, Oleg Veretskiy. With this episode, we're celebrating a successful Kickstarter crowdfunding campaign and thanking our backers for helping us raise $9,000 for translation and prod...
S3E5: Emily Enger on "Minimalist Marketing"
September 19, 2023 15:16 - 18 minutes - 17.1 MBEmily Enger previews her IPNE Conference presentation on how authors can gain visibility, connect with readers, and make industry partnerships without hustling or being constantly overwhelmed. In fact, she says, a "minimalist marketing" strategy is actually better for long-term success. Here workshop will help authors understand why that slow approach is better and what it can look like for them. To register for the IPNE 2023 Authors & Publishers Conference, visit https://ipne.org/...
S3E4: emPowering Authors with Stephanie Feger
September 15, 2023 15:55 - 12 minutes - 11.2 MBMeet IPNE 2023 Conference speaker Stephanie Feger, book marketing strategist with emPower Group. She'll be presenting at the IPNE Publishers & Authors Conference, 11/4-5: Register for the IPNE 2023 Publishers & Authors Conference at https://IPNE.org/events Book marketing is a benefit to authors and publishers as it helps sell books, increase reach, build an author platform and more. She'll be speaking at the conference on the topic: "Make Your Author emPact: emPactful Marketing ...
S3E4: Successful Book Events: A Seasoned Publisher's Proven Strategies
April 22, 2023 20:22 - 35 minutes - 32.9 MBIt's the season for planning & setting up summer & fall book events and our guest expert, Deidre Randall of Peter E. Randall, Publisher is working with her authors on best practices for event booking success. In this episode, host Scott Channell will talk with Deidre about her top steps for pitching book events and turning them into smash hits that can lead to increased book sales, speaking engagements, networking opportunities, fame & fortune. Watch the video replay and post your q...
S3E3: Successful Book Events: A Seasoned Publisher's Proven Strategies
April 22, 2023 20:22 - 35 minutes - 32.9 MBIt's the season for planning & setting up summer & fall book events and our guest expert, Deidre Randall of Peter E. Randall, Publisher is working with her authors on best practices for event booking success. In this episode, host Scott Channell will talk with Deidre about her top steps for pitching book events and turning them into smash hits that can lead to increased book sales, speaking engagements, networking opportunities, fame & fortune. Watch the video replay and post your q...
REWILDING: A Conversation with Author Manoj Gautam
March 30, 2023 17:51 - 33 minutes - 30.9 MBCOMMON EARTH, Season 4 , Episode 1 CLICK HERE to watch the video replay Join us for this interview with Manoj Gautam, community-based conservation activist, former executive director of the Jane Goodall Institute of Nepal, and 2014 recipient of the Future for Nature prize. "Rewilding" is not just about bringing back endangered species and habitats, it's about restoring balance to our planet. Pierce Press author Manoj Gautam's innovative community-based approach to conservation has m...
S3E2: REWILDING, A Conversation with Author Manoj Gautam
March 30, 2023 17:51 - 33 minutes - 30.9 MBCOMMON EARTH, Season 4 , Episode 1 CLICK HERE to watch the video replay Join us for this interview with Manoj Gautam, community-based conservation activist, former executive director of the Jane Goodall Institute of Nepal, and 2014 recipient of the Future for Nature prize. "Rewilding" is not just about bringing back endangered species and habitats, it's about restoring balance to our planet. Pierce Press author Manoj Gautam's innovative community-based approach to conservation has m...
S3E1: Invisible to Viral: A Self-Publishing Success Story
January 19, 2023 16:17 - 24 minutes - 22.7 MBSince her frank Twitter post lamenting light attendance at her Ohio book signing, debut novelist Chelsea has been interviewed by major news organizations like USA Today and NPR, and she quickly landed a crackerjack agent. But her story wasn’t just a fluke. Chelsea Banning is a librarian, her book’s theme grew from her passion for the genre, her writing is compelling, the cover design is spot-on, and her public messaging is authentic and engaging. Her book was primed for takeoff. P...
Invisible to Viral: A Self-Publishing Success Story
January 19, 2023 16:17 - 24 minutes - 22.7 MBSince her frank Twitter post lamenting light attendance at her Ohio book signing, debut novelist Chelsea has been interviewed by major news organizations like USA Today and NPR, and she quickly landed a crackerjack agent. But her story wasn’t just a fluke. Chelsea Banning is a librarian, her book’s theme grew from her passion for the genre, her writing is compelling, the cover design is spot-on, and her public messaging is authentic and engaging. Her book was primed for takeoff. P...
#IPNECon22 Preview #2: BookTok, Publicity, Audiobooks
November 08, 2022 19:21 - 32 minutes - 30.2 MBIn this 30th episode of Face The Book TV, IPNE board member and business publisher Scott Channell talks with IPNECon22 Conference Coordinator, Mary Catherine Jones about the amazing experts we’ve lined up for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.” Not to be missed - from #booktok to #bookdesign to #amazon advertising - the full gamut!
Face The Book TV #29: IPNE Conference Preview #1
October 12, 2022 20:57 - 20 minutes - 18.7 MBIn this episode, Face The Book TV produer Charlotte Pierce, Pierce Press, and business publisher Scott Channell preview 3 hot topics of the speakers for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.” Previewing this week: Michael La Ronn, topic “How to Be A Writing Machine” Matthew Holmes, topic “Amazon Advertising for Authors/Publishers” Hank Marcacci, topic “Author Keywords that Bring Results” Click here for early bird conference r...
#IPNECon22 Preview #1: Keywords, Amazon Ads, Productivity
October 12, 2022 20:57 - 20 minutes - 18.7 MBIn this episode, Face The Book TV produer Charlotte Pierce, Pierce Press, and business publisher Scott Channell preview 3 hot topics of the speakers for the 2022 Nov. 18-19 Authors & Publishers Conference, “Make Better Books & Sell More of Them.” Previewing this week: Michael La Ronn, topic “How to Be A Writing Machine” Matthew Holmes, topic “Amazon Advertising for Authors/Publishers” Hank Marcacci, topic “Author Keywords that Bring Results” Click here for early bird conference r...
Face The Book TV #28: Websites that Sell Books
June 22, 2022 12:57 - 37 minutes - 34.1 MBYour author/publisher website is arguably the most important element of your book marketing plan. Our experts discuss key elements of your website that can help you sell more books. Are you prepared to build a professional author/publisher website and increase your book sales? The most significant feature of a book marketing strategy for authors and small publishers is to establish their own mobile-friendly, professional-looking website. Guest Laura Williams of GoodInklings.com h...
Face The Book TV #27: Sell More Books Via Email
June 22, 2022 12:50 - 36 minutes - 33 MBOkay, it may not be your favorite publishing task, but a robust email list is the cornerstone of a successful book marketing plan. And once you start seeing results, we guarantee you’ll enjoy the task more! Hosts & IPNE board members Charlotte Pierce & Scott Channell present best practices for building your list and serving your subscribers. This is Episode 3 of 4 in our Book Publishing Basics series, produced in collaboration with Independent Publishers of New England (IPNE). Plea...
Face The Book TV #26: Building an Effective Author Platform
May 11, 2022 23:43 - 32 minutes - 29.9 MB"The simplest definition of 'author platform' is your ability to sell books based on your network of people." - Joel Pitney, Launch My Book This episode of Face The Book TV focuses on the core elements of an author platform - website, mailing list, social media - in that order. You can also leverage assets that you may already have - your expertise, your friends & colleagues, and to some extent, your social media. With mindful, regular cultivation, a well built-out author platform ...
Building an Effective Author Platform
May 11, 2022 23:43 - 32 minutes - 29.9 MB"The simplest definition of 'author platform' is your ability to sell books based on your network of people." - Joel Pitney, Launch My Book This episode of Face The Book TV focuses on the core elements of an author platform - website, mailing list, social media - in that order. You can also leverage assets that you may already have - your expertise, your friends & colleagues, and to some extent, your social media. With mindful, regular cultivation, a well built-out author platform ...
Face The Book TV #25: The Nuts & Bolts of Publishing Your First Book
April 20, 2022 21:22 - 33 minutes - 30.5 MBThis is part one of a four-part series designed to help you kick-start your book projects. Producer and host Charlotte Pierce of Face The Book TV & Pierce Press discusses the "first book" checklist with successful publisher Scott Channell. Both are also board members at Independent Publishers of New England. You can find show notes, more resources, useful links, and information on the episode website. View the video replay & updated show notes on our EPISODE POST. This series is for ...
The Nuts & Bolts of Publishing Your First Book
April 20, 2022 21:22 - 33 minutes - 30.5 MBThis is part one of a four-part series designed to help you kick-start your book projects. Producer and host Charlotte Pierce of Face The Book TV & Pierce Press discusses the "first book" checklist with successful publisher Scott Channell. Both are also board members at Independent Publishers of New England. You can find show notes, more resources, useful links, and information on the episode website. View the video replay & updated show notes on our EPISODE POST. This series is for ...
On the Edge of Wild, with Master Falconer Shawn Hayes
April 12, 2022 17:17 - 35 minutes - 32.2 MBTo see a falcon materialize from the sky in a colossal burst of power in pursuit of prey and to realize the falconer’s role, is to enter a new understanding of the natural world, one that takes you to the “edges of existence,” as falconer John Szabo has put it. In this pilot episode of our series “The Edge of Wild,” Master Falconer Shawn Hayes will show us how hunting game with a bird of prey is as rewarding as it is challenging. Shawn’s expertise is flying “true” falcons like Gyrf...
The Great Book Editor Search
January 31, 2022 01:03 - 31 minutes - 28.5 MBBefore you ask Aunt Nancy to edit your precious manuscript, consider choosing an experienced, professional editor who will have the skills to refine the readability, and ultimately, the marketability of your book. Professional book editor Megan Harris joins host Charlotte Pierce to discuss best practices for hiring a professional editor. She'll dive into some of the important issues writers face in creating and refining manuscripts and finding the right editor for their projects. Yo...
Face The Book TV #23: The Great Book Editor Search
January 31, 2022 01:03 - 31 minutes - 28.5 MBBefore you ask Aunt Nancy to edit your precious manuscript, consider choosing an experienced, professional editor who will have the skills to refine the readability, and ultimately, the marketability of your book. Professional book editor Megan Harris joins host Charlotte Pierce to discuss best practices for hiring a professional editor. She'll dive into some of the important issues writers face in creating and refining manuscripts and finding the right editor for their projects. Yo...
Face The Book TV #22: Paige Allen Takes Helm at Ingram Spark
November 05, 2021 17:44 - 13 minutes - 12.6 MBNew Ingram Spark director Paige Allen will keynote the 10th Annual Conference of the Independent Publishers of New England, Nov. 5-7. In this pre-conference livestream and podcast (click here for livestream recording), Ms. Allen, who took over the helm at the POD company in 2020, previews her conference presentation and outlines her priorities for Ingram Spark in the years to come. We invite you to comment and ask questions in the discussion section on this page, so Ms. Allen ca...
Paige Allen Takes Helm at Ingram Spark
November 05, 2021 17:44 - 13 minutes - 12.6 MBNew Ingram Spark director Paige Allen will keynote the 10th Annual Conference of the Independent Publishers of New England, Nov. 5-7. In this pre-conference livestream and podcast (click here for livestream recording), Ms. Allen, who took over the helm at the POD company in 2020, previews her conference presentation and outlines her priorities for Ingram Spark in the years to come. We invite you to comment and ask questions in the discussion section on this page, so Ms. Allen ca...
Comp Titles - What Makes Your Book Unique?
July 15, 2021 20:46 - 33 minutes - 30.5 MBWhat makes your book unique? Our experts show you how to research "comp" titles and peg your niche! Even (or especially) when your book is just a twinkle in your eye, researching what "competing" or "complementary" books are published can help you refine your niche and identify your readers. And doing comparative title research is usually a must when crafting a pitch, query, or book proposal to a traditional or hybrid publisher. It's a delicate dance - you need to identify how your...
Face The Book TV #21: Researching Comp Titles - What Makes Your Book Unique?
July 15, 2021 20:46 - 33 minutes - 30.5 MBWhat makes your book unique? Our experts show you how to research "comp" titles and peg your niche! Even (or especially) when your book is just a twinkle in your eye, researching what "competing" or "complementary" books are published can help you refine your niche and identify your readers. And doing comparative title research is usually a must when crafting a pitch, query, or book proposal to a traditional or hybrid publisher. It's a delicate dance - you need to identify how your...
Face The Book TV #20: Copyright Small-Claims Court!
May 17, 2021 23:39 - 34 minutes - 32 MBWelcome to Face The Book TV, Season 2, Episode 20! Video recorded May 13, 2020 on our YouTube channel GUEST: Christopher Kenneally, Dir. of Marketing, Copyright Clearance Center HOST: Charlotte Pierce, Pierce Press & Independent Publishers of New England AUTHOR SPOTLIGHT: Sheryl Davis, author, The Mystical Magical Abracadabracal Daniel McDougal McDouglas McFly Most independent publishers register a copyright and in any case, all creative works are copyrighted once created, withou...
Copyright Small-Claims Court
May 17, 2021 23:39 - 34 minutes - 32 MBWelcome to Face The Book TV, Season 2, Episode 20! Video recorded May 13, 2020 on our YouTube channel GUEST: Christopher Kenneally, Dir. of Marketing, Copyright Clearance Center HOST: Charlotte Pierce, Pierce Press & Independent Publishers of New England AUTHOR SPOTLIGHT: Sheryl Davis, author, The Mystical Magical Abracadabracal Daniel McDougal McDouglas McFly Most independent publishers register a copyright and in any case, all creative works are copyrighted once created, withou...
Face The Book TV #19: Print-On-Demand vs. Print Run
April 28, 2021 01:09 - 39 minutes - 35.9 MBThe Indie Decision: Print-On-Demand vs. Print Run Livestream recording at https://piercepress.com/face-the-book-tv As an indie publisher or author/publisher, you have an important decision to make if you're producing "real" books: print-on-demand (POD) or a digital or offset print run. Host Eddie Vincent, president of Independent Publishers of New England leads the conversation with Bailey Davis of Ingram Content Group and Brandie Herrell, Friesens Printing as they sort through t...
Print-On-Demand vs. Print Run
April 28, 2021 01:09 - 39 minutes - 35.9 MBThe Indie Decision: Print-On-Demand vs. Print Run Livestream recording at https://piercepress.com/face-the-book-tv As an indie publisher or author/publisher, you have an important decision to make if you're producing "real" books: print-on-demand (POD) or a digital or offset print run. Host Eddie Vincent, president of Independent Publishers of New England leads the conversation with Bailey Davis of Ingram Content Group and Brandie Herrell, Friesens Printing as they sort through t...
Face The Book TV #18: When, Where, & How to Market Your Book
February 21, 2021 19:34 - 30 minutes - 28.3 MBAs an independent author, when you should you start marketing your book? How about as soon as you know you want to write a book!? Even if your publication date is 5 years away, there's a lot you can do right now that will enhance your book's success. Even if you publishing through a traditional press or hybrid publisher, there are ways to build and leverage your "author platform" long before the book is in your hand. Already have your book printed and uncertain how to sell it? All...
Book Marketing Timeline
February 21, 2021 19:34 - 30 minutes - 28.3 MBAs an independent author, when you should you start marketing your book? How about as soon as you know you want to write a book!? Even if your publication date is 5 years away, there's a lot you can do right now that will enhance your book's success. Even if you publishing through a traditional press or hybrid publisher, there are ways to build and leverage your "author platform" long before the book is in your hand. Already have your book printed and uncertain how to sell it? All...
Awards: Is Your Book a Winner?
February 18, 2021 01:33 - 30 minutes - 27.7 MBCould your book be a contender? This episode of Face The Book TV will help you make a wise selection from the many available book awards programs and so your return in book sales exceeds the cost of application fees. Receiving an award can help you reach new readers and bring requests for author signings, conference presentations, and media interviews. At $90 and up (IPNE.org offers one of the lowest fees at $45 for members), the fees can mount up, but with a well-designed book, a ...
Face The Book TV #17: Is Your Book a Winner?
February 18, 2021 01:33 - 30 minutes - 27.7 MBCould your book be a contender? This episode of Face The Book TV will help you make a wise selection from the many available book awards programs and so your return in book sales exceeds the cost of application fees. Receiving an award can help you reach new readers and bring requests for author signings, conference presentations, and media interviews. At $90 and up (IPNE.org offers one of the lowest fees at $45 for members), the fees can mount up, but with a well-designed book, a ...
Face The Book TV #16: Amazon & Facebook Advertising
November 13, 2020 03:49 - 32 minutes - 30.2 MBFace The Book TV #16 In a crowded online marketplace, one of the few ways you may be able to get eyeballs on your book or brand is through paid advertising. In this episode, Ian Lamont, award-winning author of the In30Minutes Guides and CEO of LeanMedia, answers your questions about factors like cost-per-click, organic vs. paid search, considerations for mobile ads, strategies for bidding on placement, and most important - how and why Amazon advertising works for book publishers! EP...
2020 IPNE Authors & Publishers Conference
October 26, 2020 01:40 - 21 minutes - 19.6 MBFor nearly a decade, the Annual Conference of the Independent Publishers of New England (IPNE.org) has been the region’s leading indie publishing event for anyone who wants to take their authoring and publishing business to new heights. This fall’s event promises to be the most exciting in recent memory. Nearly two dozen experts will help you and your business succeed in the brave new world of publishing, where innovations come and go with dizzying speed. It’s never been a better ti...
Face The Book TV #15: IPNE Authors & Publishers Conference
October 26, 2020 01:40 - 21 minutes - 19.6 MBFor nearly a decade, the Annual Conference of the Independent Publishers of New England (IPNE.org) has been the region’s leading indie publishing event for anyone who wants to take their authoring and publishing business to new heights. This fall’s event promises to be the most exciting in recent memory. Nearly two dozen experts will help you and your business succeed in the brave new world of publishing, where innovations come and go with dizzying speed. It’s never been a better ti...
Face The Book TV #10: Keys to Successful Online Book Events
October 25, 2020 17:05 - 30 minutes - 27.9 MBFace The Book TV dives into the topic of online book events, with tips & resources on how to leverage this new reality for book launches & promotion. Host IPNE president Eddie Vincent interviews renowned publicist Skye Wentworth, along with authors Greg Josephs (The Confluence); and publisher-poet Jon Meyer of Brilliant Light Publishing (Love Poems from New England). We welcome audience questions in advance - before or during the live stream, or after the event. As time goes on, ...
Face The Book TV #9: Here's My Manuscript - Now What?
October 12, 2020 18:11 - 33 minutes - 30.5 MBIndependent publishing is not for the faint of heart - although access to technology has demolished the stranglehold of the traditional publishing "gatekeepers," you will have to acquire the skills, invest the time, or hire the talent (or all three) required to professionally publish and effectively distribute your book. In this re-launch of our Face The Book TV show, we continue to focus on the how-to of publishing, rather than the writing process (we'll leave that up to you!). In ...