Our fears and doubts are the main reason why starting a business can be hard.  It holds people back.  We say things like, I don't have enough time, I don't have the right tools, I don't have enough money or I don't have the resources.  But if you get clarity, have a positive mindset and work on self-development, most of these fears will go away if you just take action.  Melitta believes if you have Clarity, Confidence, Communicate and have Consistency it becomes so much easier to figure out how to take that first positive action.  Once you start, your business will evolve, and your role is to control the process of evolution!