Annie and Nick talk with beauty pioneer and industry rabble-rouser Paula Begoun, the founder of the cult skincare brand Paula's Choice and the product review database Beautypedia. They discuss Begoun's decision to launch a skincare brand on the internet in 1995; her ingredient research process; and why no one should pay more than $100 dollars for anything they put on their face (injectables are another story...). Plus, Annie and Nick make Begoun play a few rounds of their favorite either-or-game, Paula's Choice.