Potatoes Gone Viral! Reaching the TikTok Generation

Steve Lerch is a former Google executive, a consultant, and an award-winning international speaker. He spent nearly a decade at Google designing digital strategies and marketing campaigns for well-known brands like GoPro, federal government agencies like the US Census, and respected non-profits like the YMCA. Steve has recently specialized in the food and agriculture industry, working with everyone from Avocados from Mexico to John Deer to National Beef.

Steve returned to the Eye on Potatoes Podcast during Potato Expo 2024 to talk about the importance of creating digital content and the power of social media and viral videos to keep potatoes top of mind for all consumers.

This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles.