Advertising: Just statistics?

Exploring Digital Spheres

English - May 07, 2019 08:04 - 18 minutes - 14.6 MB
Social Sciences Science Society & Culture digital internet digitalisation internet and society science research internet research alexander von humboldt hiig Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Online advertisement companies have been using statistical models for long. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.

Marcel Pirlich on AI in online marketing

Online advertisement companies have been using statistical models for many years. HIIG researcher Jessica Schmeiss interviews Marcel Pirlich (Adspert) on how exactly the startup uses AI technologies in online marketing and how this results in a successful business model. The episode is part of the "Demystifying AI in Entrepreneurship" project at HIIG.

In this episode:

More on the company adspert
Jessica's take on AI in online marketing on the Digital society blog