High street and online fashion giant H&M Group has big ambitions — to be a circular business by 2025 and climate positive by 2040. But how is it going to get there?

In this episode, Head of Sustainability Leyla Ertur explains how the company aims to design all its products for circularity by working with its value chain and suppliers to embed circular business models — discussing both the opportunities and the challenges.

She also talks about her personal journey, and the circular economy legacy she would like to leave at H&M. 

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Learn more about a circular design for fashion

Read H&M Group's circular strategy

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