Summer Replay: How Much Does Finland Love Ice Cream?

Päivi explains how ice cream is made at Wirtalan Jäätelö and gives a surprising answer to the question ‘What is South Ostrobothnia’s favourite flavour?’   Guest: Päivi Virtaniemi, Entrepreneur and co-founder of Wirtalan Jäätelö Listen to the show  on your preferred podcast player  – iTunes or Stitcher radio or Feedburner Download an MP3 file of Summer Replay – How Much Does Finland Love Ice Cream? Show … Continue reading Summer Replay: How Much Does Finland Love Ice Cream?

Päivi explains how ice cream is made at Wirtalan Jäätelö and gives a surprising answer to the question ‘What is South Ostrobothnia’s favourite flavour?’

Guest: Päivi Virtaniemi, Entrepreneur and co-founder of Wirtalan Jäätelö

Listen to the show  on your preferred podcast player  – iTunes or Stitcher radio or Feedburner

Download an MP3 file of Summer Replay – How Much Does Finland Love Ice Cream?

Photo: Wirtalan Jäätelö logo

My conversation with Päivi at Wirtalan Jäätelö starts with her assertion that Finland ranks highly among ice cream consuming countries. My cursory research seems to agree. Finns, reportedly, enjoy 70 million litres of ice cream annually, an average of 14 litres per person!

Päivi then explained the Farmers Ice Cream business model, which is only available to those who own their own dairy. Wirtalan Jäätelö on uses locally sourced ingredients: milk from the neighbouring dairy, berries etc. She then recounts the story of how they developed the recipe for the local favourite flavour, TAR. Yes, tar, and the stronger, the better! Although maybe this isn’t so strange when compared with the local varieties in France (fish flavour) and Germany (beer flavour).

We then moved into the production room. Päivi told me how the milk is collected and carried to the small factory. You’ll hear her describe one of the recipes and explain that these must be followed very precisely. With over 2,500 recipes at her disposal, it’s no wonder there’s a large recipe book on-hand.

The Farmers Ice Cream machine is a highly technical, precise piece of equipment. The manufacturing process, though, is easily explained and is relatively short. The mixture of milk, cream, carob powder and flavours (syrup or berries etc.) is poured into a cylinder on the top. Here, it is heated to pasteurise the milk, to kill any bacteria, before being transferred to the bottom cylinder. This is where the hot mixture is frozen to minus 11, while being stirred as it freezes. This process can make 10 litres of ice cream every 17 minutes.

Jäätelö – Ice cream
Virtala – Village in which Wirtalan Jäätelö is located
Kyytselän Jäätelö – Kyytselkä is a small town in Central Finland. Kyytselän Jäätelö was the first company in Finland to make Farmers Ice Cream .
Terva – Tar
Johanneksenleipäpuu – Carob powder; can also be used an alternative to cocoa powder
Kuortane – Nearby village to Virtala (see episode 10)
Prisma – One of the duopoly of large grocery store in Finland…
City Market – …the other one!
Salmiakki – Salty liquorice.
Turkin pippari – Super-sour flavoured sweets

Links

Wirtalan Jäätelö
Farmers Ice Cream
Virtaniemi Wedding venue now trading as Juhla- ja pitopalvelu Makoosa