EP141: Selfies, Cynicism, and Stopwatches!
Experience This!
English - October 19, 2021 07:00 - 38 minutes - 62.3 MB - ★★★★★ - 53 ratingsBusiness business customerexperience customerservice marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Learn about getting your customers to share their memorable moments, charging for brief emotions, and timing your audience as they read your legal disclaimers!
Bite-Sized Delight From the Episode:
• Selfies Can be Social - Find ways to gently remind people how to take an offline experience (like a sunset) into an online venue (#NaplesGrande Sunset Selfie).
• Invoices are Touchpoints Too - Don’t miss the opportunity for a remarkable interaction by sending a poorly worded invoice.
• Customers Don’t Want to Read for Hours - Privacy Policies and Terms of Conditions that take longer than an hour to read create the wrong conditions for a positive customer experience.
CHALLENGE - Participate in our Listener Challenge by figuring out how long it would take to read your terms and conditions or privacy policy ( https://wordstotime.com/ ) and then sharing it with us!
Are You Looking for Things We Referenced?
• Naples Grande Beach Resort - Naples, Florida
• The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share - by Dan Gingiss
• “$11 for ‘brief emotion’? The Hidden Charges of US Healthcare are Utterly Enraging.” - by Arwa Mahdawi in The Guardian
• How Long It Takes to Read the Legal Fine Print on Popular Sites - by Ayaz Nanji on MarketingProfs.com
• Words to Time reading tool
Learn more about the Experience This Show and the hosts: