How to Create & Own a Category with Optimizely
Exceptions
English - March 13, 2019 20:00 - 34 minutes - 47.5 MB - ★★★★★ - 3 ratingsBusiness Technology entrepreneurship b2b saas startups venture capital investing technology growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.
In this episode, hear why every brand is in the business of owning and leading a category in some way. We talk to Optimizely's CMO and their director of product marketing to understand how the company has successfully created and led their category, and we walk away with a few key pieces we can implement to do the same.
Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @jayacunzo @optimizely @Drift @seekingwisdomio.