Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought after communications expert known for her business building acumen and insights.

What you will learn in this episode:

Why it’s important to use language with precision How the word ‘try’ can be perceived as bad when used in the future tense Why you should always ask specific questions How to speak to convey confidence What two words should be eliminated to reduce ambiguity

Resources:

Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

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